[ecrea] new book Journalism without headline

Journalism without headline

The dynamics of social networks reconfigured the interface of news on 
the Internet (web and applications). On Twitter and Facebook, for 
example, is no longer the headline that determines the importance of the 
news, is the buzz. The concept of editing is being deconstructed. 
Readers do not follow more editorials, seeking news by hashtags or 
journalists profiles, citizens, institutions and media companies, among 
others.

In her new work, Journalism without headline | The implosion of the 
static page, published by Editora e-book format Senac Sao Paulo, Luciana 
Moherdaui presents a long and rigorous analysis sites and portals 
formats. It concludes that they are still made by the traditional design 
of newspapers: with hierarchy, typesetting and columns when the data 
culture imposes a new aesthetic that implodes the static page.

   "The Internet, especially social networks and narrative databases, 
pushed journalism to a significant change in aesthetics and production: 
the interface is no longer just a pager and the news no longer just an 
interaction between reporter, editor and director, new social actors are 
also involved in the production of content, "says Luciana.

The journalism headline without findings are irreversible, and indicate 
that media companies have not dealt well with the transition to the 
Internet, particularly for social networks, used as a source of traffic 
to portals and websites.

"The book leads to a series of conclusions, such as the loss of the home 
page power, and the loss of the headline power, but perhaps the most 
important of these is evidence that media companies do not own social 
networks, do not control their information flows. There have been 
attempts to create their own networks, but it did not work. Not 
newspapers logic operate on the network concept, "says Luciana.

About the author
Luciana Moherdaui a doctorate at PUC / SP in creating processes in the 
media, author of the web style guide - production and online news 
edition (Senac 2000), the first book of its kind written in Brazil. The 
author was a fellow of UOL Research in 2008 and participated in the 
creation of iG and Reuters.

Datasheet
Service
Journalism without headline | The implosion of the static page
Authors: Luciana Moherdaui
Publisher: Editora Senac Sao Paulo
Format: e-book
Number of Pages: 227
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