[ecrea] Call for Papers / Chapters: New Trends in Communication: What Should We Teach Tomorrow?

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Call for Papers / Chapters:
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New Trends in Communication: What Should We Teach Tomorrow?

Concept

Managers spend more time in communication such as exchanging information 
and paperwork, and networking such as interacting with outsiders and 
socializing/politicking. Even, traditional management and human resource 
management depend upon better communications, for instance taking 
decisions, motivating subordinates and persuading the superiors. Hence, 
today’s generation of managers has a greater need

for training in Communications Management than ever, and the exploding 
growth of the Web and other technologies is adding to that need 
exponentially. On the basis of use of communications in management, 
Communications Management can stand alone as another management 
discipline. The various fields like Corporate Communication, 
Organisational Communication, Marketing Communication, Strategic 
Communication

and Cross-cultural Communication can be included under the umbrella of 
Communications Management. Business schools are the most appropriate 
home for the discipline because, like other functional areas within the 
corporation (such as marketing, finance, production, and human resource 
management), Communications Management exists as a real and important part.

However, there are challenges in Communications Management teaching- how 
to move into the future stage in an increasingly complex and diverse 
global communication environment. Integrating new knowledge and 
technology into teaching, focusing on skill building, engaging in 
research and activities, and institutional and disciplinary 
collaborations can meet the challenge. Communications Management can be 
seen as a global product but taught in line with local practices and 
environmental factors. MBA programmes value Communications Management 
training but generally it is taught as an independent area like Human 
Resources, Marketing, Operations and Finance in business schools.

we would like to position Communication as an integral part of the core 
management subjects rather than a subject to be pursued independently in 
a theoretical manner. The interdisciplinary nature of Communications 
Management can be seen as a source of opportunity rather than a 
challenge. The central objective of Communications Management course may 
be to enable students to become analytical, effective and ethical 
communicators in workplace environment.

This book project is aimed showcasing the expansion of Communications 
Management in B-schools across the world. Hence, the working title of 
the book is “New Trends in Communication: What Should We Teach Tomorrow?”

Invitation for Papers / Chapters:

We are seeking individual or co-authored submissions on Communication 
from respective national, regional or global contexts. Authors can 
submit a chapter on any theme within Communications Area given below. 
Each chapter should include the key concepts and its teaching approach, 
pedagogy and practice within classroom as well as beyond the classroom, 
focusing on any of the following broad themes:

i. Organizational Communication
ii. Marketing Communication
iii. Corporate Communication
iv. Strategic Communication
v. Cross-cultural Communication
vi. Managerial Communication
vii. Ethical Communication
viii. Persuasive Communication and Leadership

List is not exhaustive. So if you are interested in submitting a chapter 
on any of the themes not listed above, please get in touch with us.

Target Readers
This collection will bring together papers from various themes of 
Communications Management, which should be taught in the classrooms of 
B-Schools.

Abstract and Authors’ Profile:

Abstract within 250 words should be submitted along with academic 
profile of author(s) within 100 words by 31 December 2014. Selected 
abstracts will be communicated further for full paper. Submission

should follow APA style. Manuscripts must be submitted in Microsoft word 
format (for PC). The word limits for the full paper will be 7000 to 
9000. Please feel free to contact us with any inquiries about submitting 
a chapter for this book.

Editors
Prof. K. M. Baharul Islam, Indian Institute of Management Kashipur, 
Uttarakhand, India
Bidu Bhusan Dash, Indian Institute of Management Kashipur, Uttarakhand, 
India

Contact:

Prof K. M. Baharul Islam,
Chair, Communications Area,
Indian Institute of Management Kashipur,
Bazpur Road, Kashipur, Uttarakhand, India,
PIN- 244713.
Email: (coeppg /at/ iimkashipur.ac.in)
Tel: +91 83928 11111

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