[ecrea] Transmedia Archaeology

Transmedia Archaeology: Storytelling in the Borderlines of Science 
Fiction, Comics and Pulp Magazines



By Carlos Scolari, Paolo Bertetti and Matthew Freeman





Throughout the world, people now engage with stories across multiple 
media, following the adventures of Doctor Who from television to the 
Web, exploring the Batman universe across cinema, television, comics, 
and more. This activity may seem recent, but transmedia storytelling is 
not a new phenomenon. History is filled with popular fiction whose 
stories extend across different media as yesteryear’s fan communities 
also participated in the act of expanding fictional worlds.



In Transmedia Archaeology, Carlos Scolari, Paolo Bertetti and Matthew 
Freeman examine manifestations of transmedia storytelling not only in 
different historical periods but also in different countries, spanning 
the UK, the US and Argentina. They take us into the worlds of Conan the 
Barbarian, Superman and El Eternauta, and explore transmedia 
storytelling as part of twentieth century mass culture, fandom, 
narrative practices, genres, and even political activism, giving us an 
introduction to the archaeology of transmedia.



Table of Contents:



Foreword: Roberta Pearson, University of Nottingham

Introduction: Towards an Archaeology of Transmedia Storytelling

1. Conan the Barbarian: Transmedia Adventures of a Pulp Hero

2. Superman: Building a Transmedia World for a Comic Book Hero

3. El Eternauta: Transmedia Expansions, Political Resistance and Popular 
Appropriations of a Human Hero

Conclusions: Transmedia Storytelling and Popular Cultures in the 
Twentieth Century





Carlos Scolari is Associate Professor at the Department of Communication 
of the University Pompeu Fabra. He has lectured about transmedia 
storytelling, media ecology and interactive communication in more than 
twenty European and Latin American countries. He is the author of 
Crossmedia Innovations (with Indrek Ibrus, 2012), and Narrativas 
Transmedia: Cuando todos los medios cuentan (2013).



Paolo Bertetti is Professor in Universita degli Studi di Siena, where he 
conducts research and organises the Master’s degree in Business 
Communication and teaches Analysis of Advertising Discourse. He has been 
Visiting Professor at the University of Turin, and his research 
interests include narratology, audio-visual storytelling, semiotic 
theory and the genres of contemporary popular culture.



Matthew Freeman is Visiting Lecturer in Media and Communication at 
Birmingham City University, and a PhD Candidate in Culture, Film and 
Media at the University of Nottingham. His research into historical 
formations of transmedia, convergence, media branding and cultural 
production has been published in The International Journal of Cultural 
Studies, Historical Journal of Film, Radio and Television, and 
International Journal of Communication.



Publisher: Palgrave Macmillan:

http://www.amazon.co.uk/Transmedia-Archaeology-Storytelling-Borderlines-Magazines-ebook/dp/B00NBSXY1K/ref=sr_1_1?ie=UTF8&qid=1415094518&sr=8-1&keywords=transmedia+archaeology



http://www.palgrave.com/page/detail/transmedia-archaeology-carlos-scolari/?K=9781137434371




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