[ecrea] The Contradictions of Media Power - just published book

'"Media power" is one of those phrases that trips easily off the tongue. 
Of all the assumptions it contains, none is more controversial and 
disputed than the belief that audiences are highly susceptible to media 
influence.
Media owners and executives will have none of it. Audiences don't like 
to see themselves as pliable. So where does the truth about media power lie?

This is just one of the questions taken up by Des Freedman in his book, 
The Contradictions of Media Power?, which was published last week.' (Roy 
Greenslade's blog in the Guardian, 1 October)
Available for a reduced price at: 
http://www.bloomsbury.com/uk/the-contradictions-of-media-power-9781849660693/


?


Reviews

“Over the past decade Des Freedman has established himself as one of the 
preeminent media scholars in the world. The Contradictions of Media 
Power is his finest work to date, demonstrating Freedman's superior 
command of political and social theory. Each page bristles with keen and 
original insights. The book is absolutely mandatory reading for anyone 
seeking a critical analysis of media and society.” –  Robert W. 
McChesney, Professor of Communication, University of Illinois at 
Urbana-Champaign, USA, and author of Digital Disconnect

“Des Freedman provides a much needed boost to radical approaches to 
power with this highly sophisticated and interrogation of the workings 
of media power. This book is simply the best version of the political 
economy reading of media power that we have. It faces head on how the 
economic power vested in media institutions is being reconstituted in 
the age of social media, while occasionally generating media products 
that make powerful critiques of the very processes of capitalism that 
produced them.” –  Nick Couldry, Professor of Media, Communications and 
Social Theory, London School of Economics and Political Science, UK

“Freedman brilliantly tackles the central issue concerning the media in 
modern life: their power. He is critical but never simplistic, rigorous 
without being pedantic, and passionate without ever sacrificing 
intellectual depth.” –  David Hesmondhalgh, Professor of Media and Music 
Industries, University of Leeds, UK

“Des Freedman is among the world's leading analysts of media power. 
Always cogent, always scholarly, and always lively, his work takes us 
into the grubbiest corners and cleanses them with brilliant 
illumination.” –  Toby Miller, Sir Walter Murdoch Professor of Cultural 
Policy Studies, Murdoch University, Australia, and Professor of 
Journalism, Media and Cultural Studies, Cardiff University, UK

- See more at: 
http://www.bloomsbury.com/uk/the-contradictions-of-media-power-9781849660693/#sthash.5OvwIra0.dpuf





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