[ecrea] Conference "Audience Research in Media Development"

The Catholic Media Council (CAMECO)
and the Forum Medien und Entwicklung (FoME) [i]
sincerely invite you to the 10th FoME-Symposium

Audience Research in Media Development: Is it Fo(r)ME?
5th-7th November, 2014
Gustav-Stresemann-Institut, Bonn, Germany

http://fome.info/events/symposium-2014

Audience research is of crucial interest to all those involved in the 
media. Journalists, editors and producers need to match programming and 
coverage to their target audiences. Media owners need to convince 
advertisers, that their respective media outlets will reach a specific 
audience, both in terms of size and composition. And advertisers and 
campaigners need information in order to select adequate channels to get 
their message across.

However, international media assistance rarely pays attention to 
audience research as key to both improving media performance and 
strengthening financial sustainability. In quite a number of developing 
countries reliable media usage data are hardly available, resulting in a 
lack of market transparency. Local media often lack knowledge or 
resources to commission audience research, or to conduct it themselves. 
Few media development programmes have integrated audience research as 
part of their project planning, monitoring and evaluation cycles.

The FoME symposium presents and discusses examples, where audience 
research has been used to enhance the performance of media houses and 
development programmes, and it aims at stimulating the debate on how 
audience research capacities in developing countries can be strengthened.

The symposium will be organised around four angles:

# Audience Research & Media Development discusses the role for 
international media assistance in audience research and provides 
insights into real-world examples, where audience research has become an 
integral part of media programming.
# Audience Research under Difficult Conditions presents experiences from 
war-torn countries and other areas, where conditions are challenging for 
political or logistic reasons.
# Defining and Segmenting Audiences will look at a number of different 
approaches to understanding audiences, including approaches such as 
value-based segmentation and media user typologies.
# Strengthening Audience Research Capacities will be about establishing 
national research standards and institutions, and helping local media to 
develop their ability to carry out or analyse research themselves.

Have a look at the programme at 
http://fome.info/events/symposium-2014/programme.

Confirmed speakers include:
# Gavin Anderson, The Springfield Centre, United Kingdom
# Matthias Arnold, Sinus Institut, Germany
# Jarred Cinman, Interactive Advertising Bureau (IAB) / Native VML, 
South Africa
# Pablo Diego-Rosell, Gallup, Spain
# Natalie Forcier, Forcier Consulting, South Sudan
# Paul Haupt, Pan African Media Research Organisation (PAMRO), South Africa
# Jad Melki, American University of Beirut, Lebanon
# Mark Nelson, Center for International Media Assistance (CIMA), USA
# Francis Nyamnjoh, University of Cape Town, South Africa
# Maria Sadovskaya, European Radio for Belarus, Poland
# Erick Torrico, National Media Observatory (ONADEM), Bolivia
# Pamela Vallance, BBC Media Action, United Kingdom

Learn more about the speakers at 
http://fome.info/events/symposium-2014/speakers.

The "all-inclusive" conference fee is €250.-, including the registration 
fee, full board and lodging (two nights) at Gustav-Stresemann-Institut. 
This offer is only valid until 8th September, accommodation at the 
conference hotel may not be available after that day. The registration 
fee without accommodation (including meals) is €150.-.

Please register until 8th September: 
http://fome.info/events/symposium-2014/registration.

If you have any further questions, do not hesitate to contact us: 
(irmgard.ehlert /at/ cameco.org) (registration & organisational matters), 
(christoph.dietz /at/ cameco.org) (concept & coordination).

We look forward to welcoming you in Bonn!

We are delighted that the Conference of International Broadcasters' 
Audience Research Services (CIBAR) is holding its annual conference in 
Paris from 3d to 5th November http://www.cibar.org/p_conferences_2014, 
so participants of both conferences may easily be able to attend the 
other event as well.

[i] FoME is a network of organisations from German-speaking countries, 
active in international media development, including Catholic Media 
Council (CAMECO), Deutsche Welle Akademie, Friedrich-Ebert-Stiftung 
(FES), Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ), 
Konrad-Adenauer-Stiftung (KAS), Media in Cooperation and Transition 
(MICT), n-ost Network for Reporting on Eastern Europe, Reporters Without 
Borders Germany, Robert Bosch Foundation, Zurich University of Applied 
Sciences Winterthur (ZHAW).

>>>>>>>>>>>>>>>>>>>>>>>>>>

Christoph Dietz
CAMECO
Postfach 10 21 04
D-52021 Aachen, Germany
Tel.: 0049 - 241 - 70 13 12 14
Fax: 0049 - 241 - 70 13 12 33
(christoph.dietz /at/ cameco.org)
http://www.cameco.org

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