[ecrea] EBU Knowledge Exchange 2014 - Oct. 6 @ Stockholm University

EBU KNOWLEDGE EXCHANGE 2014
October 6th
09:00-17:00
Stockholm

Free attendance, but registration is required.

REACHING YOUNG AUDIENCES: THE FRAGMENTED MEDIA LANDSCAPE AS AN 
OPPORTUNITY FOR PUBLIC SERVICE MEDIA

We are delighted to announce that registration is now open for the EBU 
Knowledge Exchange 2014, which will take place on October 6 in Stockholm 
(Sweden) and hosted by the Department of Media Studies of the Stockholm 
University.

Presentation
The EBU Knowledge Exchange brings together EBU Members, media 
professionals and communication scholars, presenting a unique 
opportunity for ideas sharing and fostering new collaborative 
partnerships; building a bridge between the worlds of academia and media.

In this 2014 edition, the conference will focus on the effects of media 
fragmentation and the growing multiplicity of content and services on 
the behaviour of young audiences. The aim is to explore the 
opportunities for public service media to reach young people and remain 
a relevant point of reference in this changing media landscape.

Target audience
- EBU Members, particularly audience researchers and media strategists
- Media and communications scholars
- Other media professionals in fields relevant to the event theme

Keynote speakers
We are very pleased to announce our two confirmed keynote speakers:
- Dr. Ulla Carlsson - Director and Editor in Chief of Nordicom, Göteborg 
University
- Lars Thunø - Head of Audience Research, DR

For the full programme outline, and to register, please visit the event 
website: http://www3.ebu.ch/calendar/KX14

Dr. Roberto Suárez Candel
Head of the Media Intelligence Service
European Broadcasting Union
www.ebu.ch/mis <http://www.ebu.ch/mis>