[ecrea] New Book- To the Cloud: Big Data in a Turbulent World by Vincent Mosco

NEW BOOK- To the Cloud: Big Data in a Turbulent World
Vincent Mosco

Paradigm Publishers:  http://bit.ly/1igH8rT
Amazon:                     http://amzn.to/QGu6YE

Paperback ISBN: 978-1-61205-616-6
Hardcover ISBN: 978-1-61205-615-9

In the wake of revelations about National Security Agency activities 
many of which occur in the cloud this book offers both enlightenment and 
a critical view. Cloud computing and big data are arguably the most 
significant forces in information technology today. In clear prose, To 
the Cloud explores where the cloud originated, what it means, and how 
important it is for business, government, and citizens. It describes the 
intense competition among cloud companies like Amazon and Google, the 
spread of the cloud to government agencies like the controversial NSA, 
and the astounding growth of entire cloud cities in China. From 
advertising to trade shows, the cloud and big data are furiously 
marketed to the world, even as dark clouds loom over environmental, 
privacy, and employment issues that arise from the cloud. Is the cloud 
the long-promised information utility that will solve many of the world 
s economic and social problems? Or is it just marketing hype? To the 
Cloud provides
the first thorough analysis of the potential and the problems of a 
technology that may very well disrupt the world.

"Once again, Vinny Mosco is way ahead of the pack in understanding the 
great communication phenomena of our times. To the Cloud shines a 
powerful light on cloud computing, educating us all and providing 
critical analysis, nuance, and context. In the process, Mosco provides 
an indispensable resource for making sense of the digital age."
--Robert W. McChesney, author of Digital Disconnect: How Capitalism Is 
Turning the Internet against Democracy

"A towering figure in the political economy of communications, Vincent 
Mosco has taught generations of media scholars how to drill below the 
surface of corporate hype and decipher the sharp realities underlying 
apparently nebulous developments. Now he turns his formidable 
intelligence to the analysis of the cloud. This landmark publication is 
essential reading for anyone who wants to understand the next phase of 
digital capitalism."
--Ursula Huws, University of Hertfordshire Business School

"Vincent Mosco has brilliantly demystified cloud computing and big data. 
He looks through the clouds to ask critical questions about how these 
new systems are being used, who controls them, and what the consequences 
are. To the Cloud brings us back down to earth and is an essential 
source for understanding these important new developments."
--Janet Wasko, University of Oregon

Table of Contents
• The Cloud Ate My Homework
• From the Computer Utility to Cloud Computing
• Selling the Cloud Sublime
• Dark Clouds
• Big Data and Cloud Culture

__________________
Vincent Mosco
Professor Emeritus
Queen's University

www.queensu.ca/sociology/people/emeritusfaculty/mosco.html
www.facebook.com/vincent.mosco
https://twitter.com/VMosco











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