[ecrea] CfP EUscreenXL: From Audience to User: New Ways of Engaging with Audiovisual Heritage

EUscreenXL Conference 2014 Rome
CALL FOR PAPERS AND WORKSHOPS
From Audience to User: New Ways of Engaging with Audiovisual Heritage 
Online

EUscreenXL welcomes You to the EUscreenXL Conference 2014 on October 
30-31 in Casa del Cinema in Villa Borghese, Rome (Italy)!

Attracting audiences and engaging users with content has become a key 
issue for archivists, broadcasters, educators and anyone publishing 
content online. With growing amounts of digitised content online, 
heritage projects and collection holders are increasingly aware of the 
need to engage with their users. Knowing how and why users interact (or 
don’t) with the resources and their presentation online helps inform 
what strategies are most insightful for the development of sustainable 
communities of users to participate in archival projects, enrich 
collections and disseminate their content. A user-oriented approach is 
crucial for both promotion and dissemination of online content as well 
as for developing sustainable future for projects and institutions in 
the heritage sector.

With the upcoming conference “From Audience to User: New Ways of 
Engaging with Audiovisual Heritage Online” the EUscreen network wants to 
address the current challenges for online cultural heritage initiatives 
and discuss these with archivists, scholars of cultural – and 
particularly audiovisual – heritage, web designers, data specialists and 
policy makers.

We invite proposals for papers and workshops that address – among others 
– the following questions and issues:

    *

      How to read statistics of usage to better understand what users 
do, want and engage with?
    *

      How to increase usage and and encourage engagement of the users – 
focus on the user experience (UX)?
    *

      How to build and engage sustainable communities with online content?
    *

      How to extract quantitative and qualitative data in order to be 
more responsive to the needs of the audience/users and those of the 
professionals?
    *

      Which marketing strategies, business-oriented approaches can be 
identified as useful for the future development of audiovisual heritage 
platforms?

Please submit a paper abstract of 250 words including short abstracts 
and titles of each prospective paper to (events /at/ euscreen.eu). Include 
name, affiliation, address, and e-mail address of each author/participant.

All proposals will be evaluated by the Conference Board.

Timeline:

Deadline for applications and abstracts: 21st May 2014

Notification of abstracts acceptance: 9th June 2014

If you have any questions about submissions, please contact Kamila 
Lewandowska, EUscreenXL communication specialist 
((kamila.lewandowska /at/ nina.gov.pl)).




Dr. Eggo Müller
Professor of Media and Communication | Project Leader EUscreenXL | 
Director of Education Department Media and Culture Studies | Muntstraat 
2a | NL-3512 EV Utrecht | room # 1.09 | 0031-30-253-8174 | (e.mueller /at/ uu.nl)

(eggom /at/ wordpress.com)
EUscreenXL: www.euscreen.eu
Centre for Television in Transition: http://tvintransition.wordpress.com




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