Archive for 2014

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[ecrea] new book - global communication:theories, stakeholders, and trends

Sat Apr 12 13:19:19 GMT 2014




New Book

GLOBAL COMMUNICATION:THEORIES, STAKEHOLDERS, AND TRENDS (Wiley, 2014, 4th edition). 326 pages. ISBN 9781118622025. This fully revised edition is the definitive text on multi-national communication and media conglomerates.

Book Synopsis:

The book examines in detail how global media stakeholders, particularly CNN, the BBC, AP, Reuters, Euronews, and Al Jazeera influence audiences and policy-makers alike. Issues covered in detail are analysis of the Arab Spring uprisings, the phone hacking scandal by News Corporation employees in the UK, the influence and expansion of Al Jazeera, plus four commissioned chapters by leading media experts. These chapters cover Asia, the Middle East, Europe, and public diplomacy.

An online Instructor’s Manual, including test banks and student activities, can be found at www.wiley.com/go/mcphail. The book is also available digitally as an E-TEXT.

About the Author:

Dr. Thomas McPhail is a professor of Media Studies and a Fellow in the Center for International Studies at the University of Missouri-St. Louis. He serves as a media analyst for a number of global media outlets. In 2009 he also published with Wiley DEVELOPMENT COMMUNICATION: REFRAMING THE ROLE OF THE MEDIA. ISBN 9781405187954.



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