[ecrea] Consuming Race - new book

*Consuming Race (Routledge)*

More information here: http://www.benpitcher.com/

Video: http://goo.gl/D1InFc

Read the first 30 pages here: http://goo.gl/1PzGoh

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*Blurb:*

From the rise of Nordic noir to a taste for street food, from practices 
of natural gardening to the aesthetics of children's TV, contemporary 
culture is saturated with racial meanings. By consuming race we make 
sense of other groups and cultures, communicate our own identities, 
express our needs and desires, and discover new ways of thinking and being.

This book explores how the meanings of race are made and remade in acts 
of creative consumption. Ranging across the terrain of popular culture, 
and finding race in some unusual and unexpected places, it offers fresh 
and innovative ways of thinking about the centrality of race to our lives.

Consuming Race provides an accessible and highly readable overview of 
the latest research and a detailed reading of a diverse range of 
objects, sites and practices. It gives students of sociology, media and 
cultural studies the opportunity to make connections between academic 
debates and their own everyday practices of consumption.

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*Advance praise:*

Consuming Race will be of enormous use and value to students and 
researchers of race and ethnicity in all areas of culture. It is clear 
and incisive, yet well theorised and rigorous, and it insists on and 
lays out a powerful argument: no matter how much we might want to hope, 
believe or fantasise otherwise, race will not go away. Race is always 
going to be a central topic to any serious consideration of media, 
culture and society, and Pitcher's book offers a clear and engaging set 
of readings of race, drawn from many areas of mainstream popular culture 
and our daily lives.

Dr Paul Bowman, Director of Postgraduate Research, Journalism Media and 
Cultural Studies School, Cardiff University


Consuming Race draws our attention to the ways race finds its way into 
even the most banal aspects of everyday consumer life. Highly readable, 
patient, thorough, and complex, the book reveals (old) even as it 
creates (new) articulations. Defining its terms in a most clear and 
informed manner, the book emphasizes the presence of race wherever 
capital flows.

Kent A. Ono, Professor and Chair of Communication, University of Utah




www.benpitcher.com <http://www.benpitcher.com>