[ecrea] Industrial Approaches to Media: Research Methods Symposium

Industrial Approaches to Media: A Methodological Gateway to Industry Studies



Thursday 5th June 2014 – one-day research methods symposium



Hosted by the Institute of Screen Industries Research, University of 
Nottingham





Industrial Approaches to Media (IAM) is a research methods training 
initiative aimed at postgraduate and early career researchers interested 
in engaging directly with media industry professionals and companies to 
produce original and collaborative research. The project gathers 
practical information on the methodological issues and techniques 
involved in media industry research, as well as acting as a starting 
point for future collaborations between researchers and industry 
professionals.



As the project’s inaugural event the Institute of Screen Industries 
Research at the University of Nottingham will host a free one-day 
training event to be held on Thursday 5th June 2014. This will bring 
together junior researchers with media industry professionals and 
established academics with first-hand experience of industry research. 
The training event will be comprised of methods workshops, covering 
practical and theoretical topics such as: Interviewing Media 
Professionals, Knowledge Exchange between Media and Academia, and The 
Ethics of Media Industry Research.



Alongside the workshops we also invite proposals from postgraduates and 
early career researchers for 10-minute case study presentations. 
Focusing on how your own research practice has or could have been 
enhanced by collaboration with industry, presentations might explore 
such questions as:



·         How do we do media industry research practically, 
methodologically, and institutionally?

·         In the context of a multi-platform and transmedia landscape, 
how do we define the object of study in media industry research? What 
counts as an ‘industrial media text’?

·         What are the challenges in writing up media industry research?

·         What is the value of media industry research for both academia 
and industry?

·         What can we learn from our experiences of engaging with 
industry professionals as junior researchers?



Proposals of 150 words (approximately) and any requests for further 
information should be sent to Matthew Freeman at (aaxmaf /at/ nottingham.ac.uk) 
by Friday 2nd May 2014. For those PGs and ECRs interested in attending 
the event but not in presenting, please also register your attendance 
with Matthew Freeman at the above email address. Lunch and a wine 
reception will be provided. The event is free but places are limited.



Workshops and presentations will be published as videos on the IAM 
website soon after the event. This is therefore an opportunity for 
junior researchers to publicise their media industry research, network 
with established academics and media professionals, and access a unique 
research skills resource.



IAM Project Team: Matthew Freeman, Sam Ward, Leora Hadas, and Ash Harkin





Postscript: The MeCCSA Postgraduate Network is holding another training 
event, ‘Challenges and Changes in Public Engagement,’ on Friday 6th June 
2014, also taking place at the University of Nottingham. A separate 
detailed announcement will be made shortly. If participants are 
interested in attending both consecutive events, the IAM Team will be 
happy to provide recommendations for accommodation.




Matthew Freeman
PhD Candidate, Department of Culture, Film and Media
Articles Editor, Scope: An Online Journal of Film and Television Studies
School of Cultures, Languages and Area Studies
University of Nottingham
University Park
Nottingham
NG7 2RD

www.scope.nottingham.ac.uk



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