[ecrea] "Old media" in "new media" era -- about adjustment strategies of traditional media to new media reality

Call for Paper Proposals

*"**OLD MEDIA" IN "NEW MEDIA" ERA -- ABOUT ADJUSTMENT STRATEGIES OF 
TRADITIONAL MEDIA TO NEW MEDIA REALITY*

Institute of Journalism and Social Communication, University of Warmia 
and Mazury, Olsztyn, Poland, 2-3.06.2014

Conference website: http://www.uwm.edu.pl/dziennikarstwo/konferencja/eng/

Despite the creation and appearance of new forms of media, the so-called 
"old media" -- such as printed and broadcast media - still play a 
crucial role and it is hard to imagine that they could disappear one 
day. Future Exploration, a company specializing in drawing up marketing 
strategies, published in 2011 a report stating when traditional 
newspapers will go "extinct" in the countries around the world. 2025 is 
predicted to be the last year of Polish newspapers. However, media 
researchers seem to agree that total annihilation of traditional media 
is very unlikely to happen. Yet, undoubtedly, they must adapt to the new 
reality which is strongly influenced by the World Wide Web. Just like 
when television appeared, radio had to go through a process of 
significant transformation. Now all the media face a new challenge -- 
adapt to new reality, find your own niche or be condemned to 
marginalization. The adaptation of the "old media" to new Internet 
conditions is an ongoing process and the changes are very important 
because we experience the existence of media that mix and merge into 
each other, the creation of hybrid media, and the blurring of borders 
among different types of media. Metamorphosis is happening on many 
levels and it brings us, as researchers, to rethink issues as the 
selection of technological platforms, the media content production and 
its management, the methods of audience reception, and, last but not 
least, the participation and role of receivers in the creation of media.

Extremely fascinating, and not yet researched sufficiently, seems to be 
the question of strategy and tools used by the "old media" in the new 
media reality. Our conference is dedicated to discuss this problem. We 
would like to invite both - those who want to present theoretical 
reflections about the issues mentioned above and the authors of studies 
who are willing to analyse specific examples of media metamorphosis 
influenced by new technologies and new media.

*The themes of the conference include, but are not limited to:*

- clash of titans or peaceful coexistence: old and new media approaches 
to message transmission

- case studies of media metamorphosis influenced by the new technologies

- strategies and tools used by the old media in new media reality

- participation and role of receivers in creation of media

- changes in media culture

- prognosis for the future of old media

The discussion will be divided into subsections concerning specific 
types of media for both printed and broadcast media (as press, radio, 
television, film and books). Beside the presentations we plan to 
organize panels, where participants could engage in discussions about 
potential cooperation among individuals researching the same subjects or 
the creation of common study groups. This will be a time to exchange 
experiences, to consult one another, and to discuss scientific problems 
encountered during research, and so on.

An unquestionable asset of our conference, besides the splendid location 
-- Kortowo (where Faculty of Humanities is located) is sometimes called 
the most beautiful campus in Poland -- is the presence of world-known 
scientists. Participation in the conference has been confirmed by:

*Prof. John Storey* -- Professor of Cultural Studies, Director of Centre 
for Research in Media and Cultural Studies at University of Sunderland, 
UK; author of excellent books translated into many languages, including 
Polish. The most important are: /Culture and Power in Cultural Studies: 
The Politics of Signification/ (2010), Edinburgh University Press; 
/Cultural Theory and Popular Culture/, (reissued frequently, last time 
in 2009), Pearson Education; /Cultural Studies and the Study of Popular 
Culture: Theories and Methods/ (reissued repeatedly, last time in 2010), 
Edinburgh University Press and University of Georgia Press,/ From 
Popular Culture to Everyday Life/ (2013), Routledge.

* *

*Prof. Guy Starkey* - Professor of the University of Sunderland, UK; 
author of several books about radio. The most important are: /Local 
Radio, Going Global/ (2011), Palgrave Macmillan; /Radio Journalism/ 
(2009), Sage (co-authored with Andrew Crisell); /Balance and Bias in 
Journalism: Representation, Regulation & Democracy/ (2007), Palgrave 
Macmillan and /Radio in Context/ (2004), Palgrave. He is currently 
Sections Representative on the Executive Board of the European 
Communication Research and Education Association (ECREA) and Chair of 
the ECREA Radio Research Section. He is a member of the Steering 
Committee of the Radio Studies Network within MeCCSA and of the Comite 
Scientifique of the Groupe de Recherches et d'Etudes sur la Radio 
(GRER). A former practitioner in radio and magazine journalism who still 
broadcasts daily on two internet radio stations.

*Prof. Stanisław Jędrzejewski* -- sociologist, media expert, former 
member of National Broadcasting Council, chairman of Board of 
Supervisors of Polish Radio, professor at Leon Kozminski Academy, 
founder of section of research on radio in European Communication 
Research and Education Association (ECREA) and radio section of Polish 
Communication Association. Author of notable publications from the range 
of radio and new media i.e. /Radio Renaissance. From Monopoly to 
Competition/ (1997), Akt Press, /Radio in Social Communication. Role and 
Developmental Tendencies (2003), /Profi-Press, /European Public Radio 
Broadcasting in Digital Era /(2010), Universitas.

*Dr Salvatore Scifo* -- currently Assistant Professor at the Faculty of 
Communication, at Istanbul's Maltepe University, Turkey, and 
post-doctoral researcher on social media and crisis management at Koc 
University, Istanbul, Turkey. Dr Scifo has been also a board member of 
Media, Communication and Cultural Studies Association (MeCCSA) 
(2008-2010) and the European Communication Research and Education 
Association (ECREA) (2008-2012). He was also a Secretary (2007-2011) and 
Vice President (2011-12) of the Community Media Forum Europe (CMFE). He 
has published on community media practice and policies, alternative 
media and student media practice and the role of social media in crisis 
management.

One of the conference's accompanying events will be a special jubilee 
meeting with Krzysztof Zanussi celebrating the 45^th anniversary of his 
feature film debut and 75^th birthday. Zanussi is an author of movies 
that were an example of constructive usage of innovative tendencies in 
modern cinema, precursor of international co-productions in Polish 
cinematography and one of the first creators of original television 
films, where he showed how an artist-filmmaker can adapt to a new 
situation, resulted from a greater popularity of television. Krzysztof 
Zanussi is also a producer who safely executed transformation of film 
studio "TOR" through the time of change in film production system during 
political transformation -- briefly speaking of classic of old media, 
but also the master of adaptation to changing situations in Polish and 
international media markets. Audio-visual presentations of the most 
interesting movies will be a starting point to discussions with experts 
in works of Zanussi, critics and cinema lovers.

During the conference we will celebrate ten years of the Institute of 
Journalism and Social Communication. The tenth jubilee issue of "Media 
-- Culture -- Social Communication" -- a journal edited by the employees 
of the Institute of Journalism and Social Communication, will be promoted.

An after-conference monograph concerning discussed issues will be 
published. Papers for publication may be submitted in Polish or English. 
Proposals should be sent by the end of June 2014. Feedback information 
to authors of accepted chapters will be sent by 15^th of September 2014. 
Planned time of publication - December 2014.

*Deadlines*

Submissions Due: 31 March 2014

Notification: 10 April 2014

Reduced fee, 'Early Bird' registration ends: 30 April 2014

Full Papers Submissions: 30 June 2014

Publication of the book: December 2014