[ecrea] CfP – Advertising in Communication & Media Research II – Barcelona

_________
CfP

Branding in a digital world
Advertising Research TWG
ECREA Symposium 4th-5th of July 2013 | Pompeu Fabra University Barcelona

Call
In western media systems that have become increasingly complex brands 
play a pivotal role in
advertising communication - be it in advertising for commodities, 
political parties or for the
media themselves. Brands reduce complexity, they are a common point of 
reference for
suppliers and consumers, they integrate multi-channel campaigns, put 
lifestyles in a nutshell,
attract attention, and effect sales. The symposium addresses research 
areas, ranging from
advertising communicators, media, messages, to audiences, and effects. 
What are the
challenges of branding communication in the 21st century? What might be 
the USP of
communication and media scholars’ advertising research? How do brands 
effect the selfperception
of consumers (e.g. their body image and attractiveness)? What are 
appropriate
theoretical and methodological approaches to analyse semiotically thick 
and emotionally
charged brands? What are effect-interrelations in multichannel branding 
campaigns? In order to
give an overview over the wide variety of advertising research of 
advertising research in Europe
the TWG welcomes contributions from many different perspectives. 
Empirical and theoretical
work is welcome as well as methodological, historical or critical 
approaches to advertising
research.


Guidelines for Contributions
This symposium will consider papers in form of abstracts for double 
blind peer reviews. The conference
also welcomes panel proposals consisting of 4 presentations.
Authors should provide a 500-words abstract for a single paper proposal. 
Please note the author names
and affiliations on an extra cover sheet followed by an anonymised 
abstract page.
In all cases the panel proposals should consist of a panel abstract (500 
words), in combination with
abstracts for each of the individual presentations (500 words). Complete 
panel proposals only –
consisting of 4 papers and a panel abstract – are considered for 
presentation. No more or less than 4
presentations should form a panel proposal. The proposals should 
indicate a panel chair or respondent.
All contributions should be submitted electronically in Microsoft Word, 
Rich Text Format, or PDF format
to:

(conference /at/ advertising-research.org)

Submitted abstracts preferably conform to APA 6th reference style. The 
conference language is English.

Important Dates

Submission deadline for abstracts (paper and panel proposals): 15th of 
February 2013, 24.00 CET
Notification of acceptance (paper and panel proposals): 22nd of March 2013

Conference
Registration and Reception 3rd of July 2013 Conference Days: 4th -5th of 
July 2013





----------------
ECREA-Mailing list
----------------
This mailing list is a free service from ECREA.
---
To unsubscribe, please visit http://www.ecrea.eu/mailinglist
---
ECREA - European Communication Research and Education Association
Postal address:
ECREA
Université Libre de Bruxelles
c/o Dept. of Information and Communication Sciences
CP123, avenue F.D. Roosevelt 50, b-1050 Bruxelles, Belgium
Email: (info /at/ ecrea.eu)
URL: http://www.ecrea.eu
----------------