Archive for 2011

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[ecrea] Connected Viewing Workshop

Sun Nov 06 21:02:08 GMT 2011


Connected Viewing Workshop

Department of Cinema Studies

Stockholm University

18th of November 2011

Workshop Venue:

Filmhuset, Borgvägen 1-5

S-1155 Stockholm

www.sfi.se <http://www.sfi.se>

Over the last few years, Apple, Google and various content providers and distributors such as Disney, Amazon and Netflix have radically changed the way feature films and television entertainment are made accessible. The recent introduction of digital multiplatform distribution with its wireless streaming of arthouse films, Hollywood blockbusters and drama series certainly has altered the television and cinema experience. The proceeding integration of the web into home entertainment appliances, facilitated by affordable set-top boxes such as Google TV and Apple TV, and the world-wide adoption of video-suited mobile media gadgets such as Android smartphones and the iPhone constantly promise to ‹relocate› that experience to new contexts. ‹Connected viewing› is an important strategy recently adopted by the moving image industries. Connected viewing aims to change the experience with feature film and television by introducing digital, networked conversation into the process of media consumption. With patterns of media use customized by search and discovery technologies, and social networking sites beginning to figure more prominently as delivery platforms, connected viewing becomes increasingly important to content providers, distribution networks, and viewers alike. Warner Bros., for instance, recently introduced ‹app editions› of its blockbusters /Inception/ (2010) and /The Dark Knight/ (2008, both directed by Christopher Nolan) which allow audiences to download or stream the film, and offer bonus materials and full integration with social networking services. More than being just an experimental marketing add-on, these strategies testify to the fundamental shift in the overall make-up and the identity of the motion picture industry producing them. They exemplify the current redefinition of both the experiential and transactional character of media, and they also point to the fact that the commercial enterprises associated with Hollywood can no longer be described in conventional terms, analogue to other industrial sectors and based on a strict differentiation between who produces and who consumes. Connected Viewing epitomizes the advent of what economists recently have labelled as ‹social network markets›: a situation where aesthetic experience is now seen to be grounded on the experiences and transactions of others. This international workshop will be the first of its kind, bringing scholars and industry personnel together to critically address key questions about Connected Viewing and transformative media culture.

Organizers: Jennifer Holt & Patrick Vonderau in collaboration with MINE – Media Industries Network Europe (www.mine-europe.com <http://www.mine-europe.com>) and with generous support from the Swedish Research Council.

Management / Registration: Kendra Williams, Chris Baumann and Dee Majek.

Attendance is free, but registration is required ((kendra.williams10 /at/ gmail.com) <mailto:(kendra.williams10 /at/ gmail.com)>).

Program


9.00 Registration


10.00-10.30 Welcome to Connected Viewing

Jennifer Holt and Patrick Vonderau


10.30-12.00 Panel 1: Mobility

Brooke Allison „Brookers“ Brodack (Viral Video Maker)

Geert Lovink (University of Amsterdam)

Göran Bolin (Södertörn University, Stockholm)

Robert Dube (Editorial Director, Maxdome)

Moderator: Patrick Vonderau


12.00-13.00 Lunch


13.00-14.30 Panel 2: Programming

Stefano Semeria (Head of Programming TV, Swiss Radio and Television SRF)

Annie Wegelius (Director of Programes, Swedish Television SVT)

Paul Dwyer (University of Westminster)

Espen Ytreberg (University of Oslo)

Moderator: Paul McDonald (University of Nottingham)

Coffee Break

15.00-16.30 Panel 3: Platforms

Anuraj Goonetilleke (Warner Bros. Digital Distribution, SVP Business Strategy)

Richard Broughton (Senior Analyst, IHS Screen Digest)

James Bennett (Royal Holloway, University of London)

Philippe Brodeur (Managing Director, Hot Air Media, Ireland)

Moderator: Jennifer Holt

16.30-16.45 Concluding Remarks

Jennifer Holt and Patrick Vonderau


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