[ecrea] International Hamburg Congress of Business Communication

International Hamburg Congress of Business Communication

(III. IHCW=B911)
8th - 10th September 2011
University of Hamburg, Germany
http://www.arbuk.de/en/web/IHCW
=20
How global should we be? How local should we remain?
Information, communication and the economy in the time of globalisation
The current economic crisis with its unknown conclusion has thrown to light
how closely intertwined today's international economies are and what effect
local crises can have around the world, not only threatening the implosion
of large economies but also threatening to throw the self-regulating market
system into question.

The focus of the plenary and section lectures will be on the diverse
interactions of the conflicting areas of economic activity, communications
and globalisation with the resulting design options.

The analogy of the mythological and historical building of the tower of
Babel and how its completion prevented confusion between speakers of
different languages raises the question of how communication processes have
to be strategically planned and implemented appropriate to the economic
situation with the processes already in place so as not to increase further
risk potentials. So closely linked issues are the use of verbal,
para-verbal, nonverbal and extra-verbal sign systems in their cultural
determinism and the influence of global and local corporations, global
organisations, national governments, legal institutions and - ultimately -
citizens' movements on the contents of the communication and application of
their codes. Modern communication technologies - with them ever faster
channels of communication and emerging media - have proved essential.

The reciprocal influences of communications and economic globalisation and
their impacts upon homo economicus and the political individual must be
discussed jointly by scientists and representatives of leading businesses
and non-profit organisations in interdisciplinary discussions. Such an
exchange between science and industry will provide impetus for the corporat=
e
communications practice and the training of students and contribute to the
discussion of recent communication problems and ensure that expected future
economical problems will not be exacerbated by communication issues.

=20
Topics
=80 Confidence and credibility crisis as a communication problem in the
current crisis
=80 Communication with policy makers, citizens and consumers in national and
global markets
=80 National versus global norms and standards in business communication
=80 Intercultural communication and trade
=80 Corporate cultures and identities in the conflict between globalisation
and localisation
=80 lingua franca versus the language of the consumer
=80 Business Language / Corporate wording (language as a management feature)
=80 Information distribution in-house and externally
=80 Use of communication tools (advertising, PR, sponsorship, etc.): Global o=
r
local?
=80 Communication as a commodity and product
=80 Use of media and text design
=80 Corporate Responsibility / Corporate Social Responsibility,
Sustainability: Cover up or a communication problem?

=20
Call for Papers
Lecture proposals - including a paper proposal and abstract - should be sen=
t
to the congress organizer by 20th April 2011.

Notification of whether or not a proposal has been accepted will be release=
d
by 2nd May 2011.
Congress organiser
arbuk - Arbeitsbereich Unternehmenskommunikation. www.arbuk.de
<http://www.arbuk.de/>
c/o Institut f=FCr Germanistik I
Universit=E4t Hamburg
Von-Melle-Park 6
20146 Hamburg
In cooperation with
Prof. Dr. Axel Satzger
Angewandte Linguistik und Fachsprachenforschung
Technische Universit=E4t Dresden
Fakult=E4t Sprach-, Literatur- und Kulturwissenschaften
Zeunerstr. 1e
01062 Dresden

E-Mail of the congress organiser: ihcw{at} arbuk {dot} de

Prof. Dr. Theo Bungarten
theo.bungarten {at} uni-hamburg {dot} de
Tel. +49 40 42838-4788 oder -4779 (Office of the Institute Germanistik I)
Fax: +49 40 42838-4785


Prof. Dr. Axel Satzger
satzger {at} rcs.urz.tu-dresden {dot} de
Tel. +49 351 463-36403
Office:
Constanze Al Jabi
Tel: +49 351 463-37591

=20




----------------
ECREA-Mailing list
----------------
This mailing list is a free service from ECREA.
---
To unsubscribe, please visit http://www.ecrea.eu/mailinglist
---
ECREA - European Communication Research and Education Association
Postal address:
ECREA
Université Libre de Bruxelles
c/o Dept. of Information and Communication Sciences
CP123, avenue F.D. Roosevelt 50, b-1050 Bruxelles, Belgium
Email: (info /at/ ecrea.eu)
URL: http://www.ecrea.eu
----------------