*CALL FOR PAPERS*
* *
*The 4th International Forum on PR and Advertising*
* *
will be held at the
*University of Massachusetts, Amherst, MA, USA*
*23-25 August 2011*
* *
on the theme of
* *
*=93**The future of US-Chinese MEDIA COMMUNICATION and public diplomacy in =
a
Post-Crisis World**=94***
The current international economic crisis has already transformed the
financial, industrial and manufacturing sectors in the world; causing many
people to lose their jobs and many families to suffer degradation of their
well being. The impact of these changes is profound and is expected to
radically alter the future relations among a number of political and
economic powers. The US and China will most likely be at the forefront of
this debate, which may lead to =91adjustments=92 on a world scale.
This conference attempts to assess the future of US-Chinese relations from =
a
number of inter-related perspectives. An underlying assumption being that a
gradual change in economic and financial power will also lead to changes in
=91soft=92 power like media communication, public relations, public opinion=
,
public diplomacy and (new and old) media consumption.
*We herewith invite abstracts and papers which meet the following
requirements*:
1. Abstracts of about 800 words, in English or Chinese, have to be sent to
the organizers of the conference (English abstracts to Jan Servaes,
(csschange /at/ gmail.com); Chinese abstracts to (hust87559084 /at/ sohu.com)) before 1
March 2011.
2. Abstracts will be assessed by the scientific committee. Applicants will
receive a reply before 1 April 2011.
3. Full papers have to be submitted by 1 June 2011 the latest. Papers
submitted must be original and have never been published in any format
before. The paper should be of a length of 10,000 words maximum.
The submission must be in Word or rtf. format and sent to the following
designated emails:
Submissions in Chinese: (hust87559084 /at/ sohu.com)
Submissions in English: (csschange /at/ gmail.com) <(kitty.leung /at/ cityu.edu.hk)>
Specific guidelines on formatting will be provided upon request. This is to
facilitate compilation of papers for publication and anonymous review.
*A selection of the best papers (in English) will, after peer review, be
published in two special issues of the following Elsevier journals*:
*Public Relations Review* <
http://www.elsevier.com/wps/find/journaldescription.cws_home/620188/descrip=
tion#description>
and
*Telematics and Informatics. An Interdisciplinary Journal on the Social
Impacts of New Technologies* <
http://www.elsevier.com/wps/find/journaldescription.cws_home/703/descriptio=
n#description
>
*Members of the scientific committee include*:
Dr. Xianhong Chen (Huazhong University of Science and Technology, Wuhan)
Dr. Zhou He (City University of Hong Kong),
Dr. Ray Hiebert (Editor, Public Relations Review),
Prof. Chin-Chuan Lee (City University of Hong Kong),
Prof. Jan Servaes (University of Massachusetts),
Prof. Maureen Taylor (University of Oklahoma),
Dean Zhangkun (Huazhong University of Science and Technology, Wuhan)
*More Information*
* *
The conference will be held in Amherst, Massachusetts, USA. Detailed
information on fees, place, access and lodging will be provided in due time=
.
Please check www.csschange.org for regular updates or go to:
https://regstg.com/Registration/Introduction.aspx?rid=3D2784f218-cdfe-4824-=
ae9a-ff9f45f7a943
--=20
