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[eccr] The Weekly Spin, June 1, 2005
Wed Jun 01 19:35:16 GMT 2005
>THE WEEKLY SPIN, June 1, 2005
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>http://www.prwatch.org
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>The Weekly Spin features selected news summaries with links to
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>THIS WEEK'S NEWS
>
>
>== SPIN OF THE DAY ==
>1. Stop the Fake News Dummies!
>2. Self-Hating Media Moguls Take More Airwaves
>3. U.S. Exports of Corporate Spin Are Up
>4. Spreading Democracy, for Shah
>5. Sowing Seeds of Discontent
>6. Praise the Lord and Pass the Vioxx
>7. International Aid and Image Assistance
>8. Dezenhall Bemused by Environmentalists' Wins
>9. From Britain, with Love - and Focus Groups
>10. Different Shade of Lipstick, Same Pigheaded Policies
>11. Advertainment Reigns
>12. Oiling The Wheels Of Fake News
>----------------------------------------------------------------------
>
>== SPIN OF THE DAY ==
>
>1. STOP THE FAKE NEWS DUMMIES!
>https://secure.groundspring.org/dn/index.php?id=1118
> Video news releases (like those featuring Karen Ryan) and pundit
> payola (like Armstrong Williams' promotion of the No Child Left
> Behind Act) are just two examples of how corporate and government
> interests have infiltrated news media, turning reporters and
> commentators into ventriloquists' dummies. The Center for Media and
> Democracy is working hard to stop these fake news blockheads - and
> we need your support! Last week, our fund appeal for our growing "No
> Fake News!" campaign generated only a few donations. While we thank
> who did donate, we've got a long way to go. The good news is, we've
> got at least one Federal Communications Commission commissioner on
> our side. At the May 2005 National Conference on Media Reform, the
> FCC's Jonathan Adelstein said, "We're going to shut down this fraud
> that is being perpetrated on the American people by the media. And
> you're the ones to do it." Please, if you haven't already, donate to
> the Center today! You can use the above link to access our secure,
> online donation page, or mail a check made out to "CMD" to CMD, 520
> University Ave, Suite 227, Madison, WI 53703.
>SOURCE: Center for Media and Democracy
>For more information or to comment on this story, visit:
>http://www.prwatch.org/node/3730
>
>2. SELF-HATING MEDIA MOGULS TAKE MORE AIRWAVES
>http://www.nytimes.com/2005/05/30/business/media/30clear.html
> "For weeks, it sounded as if amateurs had been bleeding their voices
> into the broadcasts of stations in Akron, Ohio, owned by Clear
> Channel, the corporate radio giant." The pirate broadcasters'
> website contained "a manifesto about 'corporate-controlled music
> playlists' that took potshots at several local Clear Channel
> stations." But it was all a Clear Channel marketing campaign, to
> promote an Akron station's switch to a "progressive talk" format.
> "We tried to get into the mindset of people who would listen to this
> new station," said the company's local marketing manager - a mindset
> that "may involve a suspicion of Clear Channel itself." "It's the
> heart of the problem with Clear Channel," said Carrie McLaren, the
> editor of Stay Free magazine. "'We're this huge corporation and we
> do everything to fake being local.'" Stay Free reported on the
> outing of "Radio Free Ohio" by a (truly) independent Ohio radio
> station.
>SOURCE: New York Times, May 30, 2005
>For more information or to comment on this story, visit:
>http://www.prwatch.org/node/3734
>
>3. U.S. EXPORTS OF CORPORATE SPIN ARE UP
>http://prweek.com/news/news_story.cfm?ID=238434&site=3
> Three new PR ventures "represent the globalization of a strategic
> concept that's been de rigeur in Washington for more than a decade:
> executing corporate PR campaigns as if they were political battles,
> in which someone wins, someone loses, and the client is the
> candidate," writes PR Week. One such effort is 360Advantage, a joint
> Burson-Marsteller and Quinn Gillespie venture. Another is
> Fleishman-Hillard's new "global network of public affairs shops,"
> VOX Global Mandate. The third is ViaNovo, which will "offer
> management and communications consulting services," reports
> O'Dwyer's. ViaNovo's founders include Tucker Eskew, "who headed the
> White House's global communications office to coordinate the 'war on
> terror'"; Matthew Dowd, a Republican National Committee and
> Bush-Cheney campaign media staffer; and Democrats Blaine Bull and
> James Taylor, both formerly of Public Strategies Inc.
>SOURCE: PR Week (sub. req'd.), May 27, 2005
>For more information or to comment on this story, visit:
>http://www.prwatch.org/node/3729
>
>4. SPREADING DEMOCRACY, FOR SHAH
>http://www.nytimes.com/2005/05/29/international/middleeast/29iran.html
> "The Bush administration is expanding efforts to influence Iran's
> internal politics," including increasing aid to exile groups and
> airing "longer broadcasts criticizing the Iranian government" on
> Voice of America satellite TV programs. Under secretary of state for
> political affairs R. Nicholas Burns said the United States is
> "taking a page from the playbook" on Ukraine and Georgia. In those
> two countries, "opposition and pro-democracy groups" given U.S.
> funding "later supported the peaceful overthrow of the governments
> in power." Through the National Endowment for Democracy, the U.S.
> State Department has already spent $500,000 to investigate "human
> rights, business enterprise and women's rights" in Iran. Over the
> next year, the State Department will spend $3 million, "for the
> benefit of Iranians living inside Iran," including on "broadcast
> activities, Internet programs and 'working with people inside
> Iran.'"
>SOURCE: New York Times, May 29, 2005
>For more information or to comment on this story, visit:
>http://www.prwatch.org/node/3728
>
>5. SOWING SEEDS OF DISCONTENT
>http://counterpunch.org/tokar05262005.html
> "Close to 100 New England towns have passed resolutions opposing the
> unregulated use of GMOs (genetically modified organisms); nearly a
> quarter of these have called for local moratoria on the planting of
> GMO seeds. In 2004, three California counties, Mendocino, Trinity
> and Marin, passed ordinances banning the raising of genetically
> engineered crops and livestock." In response, "fifteen states
> recently have introduced legislation removing local control of
> plants and seeds. Eleven of these states have already passed the
> provisions into law." The move to deny local control over food was
> launched at a May 2004 American Legislative Exchange Council forum,
> where industry groups proposed a "Biotechnology state uniformity
> resolution." Previously, the tobacco industry used a similar
> approach. A Philip Morris employee explained, "By introducing
> preemptive statewide legislation, we can shift the battle away from
> the community level back to the state legislatures where we are on
> stronger ground."
>SOURCE: CounterPunch, May 26, 2005
>For more information or to comment on this story, visit:
>http://www.prwatch.org/node/3725
>
>6. PRAISE THE LORD AND PASS THE VIOXX
>http://prweek.com/news/news_story.cfm?ID=238374&site=3
> The industry lobby group Pharmaceutical Research and Manufacturers
> of America (PhRMA) is launching "an aggressive new PR plan,"
> highlighting its new CEO, former Congressman and cancer survivor
> Billy Tauzin. According to PhRMA senior vice-president of
> communications Ken Johnson, the new plan includes reorganizing media
> relations "almost like a beat system," with point people for "state,
> federal, or international outreach." PhRMA has also launched a radio
> series called Healthcare Now, "which Johnson likens to an ANR (audio
> news release) that can be played in small markets without health
> reporters." PhRMA is also "building an onsite studio" to allow
> Tauzin to do more television interviews and speaking events. Johnson
> said part of PhRMA's PR strategy is to make Tauzin "an evangelist
> for the pharmaceutical industry."
>SOURCE: PR Week (sub. req'd.), May 26, 2005
>For more information or to comment on this story, visit:
>http://www.prwatch.org/node/3724
>
>7. INTERNATIONAL AID AND IMAGE ASSISTANCE
>http://www.odwyerpr.com/members/0527usaid.htm
> A U.S. Agency for International Development (USAID) advertising
> campaign, coinciding with Laura Bush's Middle East visit last week
> and designed to improve America's image among Palestinians, lacked a
> Palestinian spokesperson. "None of the Palestinian entertainers or
> athletes approached by the agency would serve as 'goodwill
> ambassador'," so an "Israeli Arab soccer player" was recruited.
> Billboards and TV ads highlight USAID education and water projects
> in the Palestinian territories, in line with recent Council on
> Foreign Relations suggestions to make U.S. aid to Muslim countries
> more visible. But USAID "cancelled plans to contract a firm to
> develop an integrated communications plan for its initiative to
> foster public-private alliances in its overseas work," the Global
> Development Alliance. No reason was given for canceling the plan to
> promote "USAID's successes."
>SOURCE: O'Dwyer's PR Daily (sub. req'd.), May 27, 2005
>For more information or to comment on this story, visit:
>http://www.prwatch.org/node/3723
>
>8. DEZENHALL BEMUSED BY ENVIRONMENTALISTS' WINS
>http://www.knoxstudio.com/shns/story.cfm?pk=GREENCOMPANIES-05-25-05&cat=AN
> Joan Lowy notes that environmental groups like Greenpeace,
> Rainforest Action Network and the Texas Campaign for the Environment
> are having success with campaigns that bypass government and
> directly lobby corporations instead. The trend bemuses Eric
> Dezenhall, the president of Dezenhall Resources, a Washington D.C.
> PR firm with a reputation for promoting aggressive strategies
> against activist groups. "The desire of corporations to be accepted
> by the marketplace and to be personally liked has spawned an entire
> industry of activism and corporate capitulation that I've never seen
> before - it's unprecedented ... I've seen situations where companies
> are simply being harassed so badly that it pays to get out of a
> certain endeavor just to make the harassment stop," he said.
>SOURCE: Scripps Howard News Service, May 25, 2005
>For more information or to comment on this story, visit:
>http://www.prwatch.org/node/3722
>
>9. FROM BRITAIN, WITH LOVE - AND FOCUS GROUPS
>http://www.guardian.co.uk/international/story/0,,1491840,00.html
> The Iranian presidential campaign of Mohammed Baqer Qalibaf, "a
> conservative former revolutionary guard air force commander whose
> candidacy has the blessing of Iran's supreme leader, Ayatollah Ali
> Khamenei," is patterned after that of British Prime Minister Tony
> Blair, reports the Guardian. "The Qalibaf campaign is deploying
> focus groups," using them to compile "a list of 10 key priorities,
> including unemployment, inflation, social security and quality of
> life issues." In the campaign office, "strategists and policy wonks
> confer daily on how to market Mr. Qalibaf ... to Iran's vast army of
> young voters as a vigorous moderniser." The campaign is playing down
> Mr. Qalibaf's "strong religious convictions," showing him "without a
> beard" and "moonlighting as a commercial pilot for a local airline."
> Some Iranian reformers are criticizing "Mr. Qalibaf's carefully
> honed image of studied reasonableness," pointing to his 1999 call to
> crack down on student demonstrators.
>SOURCE: Guardian, May 25, 2005
>For more information or to comment on this story, visit:
>http://www.prwatch.org/node/3721
>
>10. DIFFERENT SHADE OF LIPSTICK, SAME PIGHEADED POLICIES
>http://www.scoop.co.nz/stories/HL0505/S00328.htm
> A new report from the Council on Foreign Relations suggests that
> better U.S. communications with Muslim countries require "listening
> more, a humbler tone, and focusing on bilateral aid and partnership,
> while tolerating disagreement on controversial policy issues." The
> report, which was based on focus groups held in Morocco, Egypt and
> Indonesia, says U.S. tsunami relief, the Iraqi election and new
> Israeli-Palestinian peace efforts provide "a window of opportunity
> to change Muslim attitudes." Specific recommendations include
> engaging "local and regional media via press releases, interviews,
> Op-Eds, press conferences, and site visits," and launching "an
> advertising campaign on U.S. aid and support for reform in local and
> regional media, and acknowledge the U.S. government as the source."
> Focus group members "do not take seriously U.S. government media,
> such as Radio Sawa, al-Hurra TV, and Hi magazine, as information
> sources."
>SOURCE: Scoop (New Zealand), May 26, 2005
>For more information or to comment on this story, visit:
>http://www.prwatch.org/node/3720
>
>11. ADVERTAINMENT REIGNS
>http://www.latimes.com/business/la-fi-payola26may26.story
> Product placements on television shows are booming, with this year's
> market expected to total $4.2 billion. "Advertisers pay as much as
> $2 million an episode to get their products featured on NBC's 'The
> Apprentice,'" reports the Los Angeles Times. At the TV industry's
> annual sales drive, actor Amanda Bynes of WB's "What I Like About
> You" said of her show's characters, "This season we found out, like,
> they eat Pringles and use Herbal Essence shampoo. Next season, we
> hope to find out what cellphones they're using and what cars they
> drive." Other recent product placements include a couple on Fox's
> "The O.C." looking at AmericanAirlines.com, a character on ABC's
> "Desperate Housewives" working for Buick LaCrosse, and contestants
> on CBS' "Survivor:Palau" using Home Depot tools. The Federal
> Communications Commission's Jonathan Adelstein said the current
> standard of listing paid sponsorships in the show's closing credits
> is inadequate disclosure.
>SOURCE: Los Angeles Times, May 26, 2005
>For more information or to comment on this story, visit:
>http://www.prwatch.org/node/3719
>
>12. OILING THE WHEELS OF FAKE NEWS
>http://www.digitalproducer.com/articles/viewarticle.jsp?id=25474
> In a column for Digital Producer magazine, Steven Klapow recounts
> that a producer of video news releases for an oil company was under
> strict instructions to avoid including images, including on B-roll
> footage, that may not look good for the sponsoring company. "We have
> to avoid any shots that can be taken out of context," the producer
> said. The sort of shots that could cause problems, Klapow wrote,
> includes "steam emitting from a refinery could be perceived or
> described as smoke" and "any dirty areas in shots that are captured
> at filling stations." The producers of fake news are opposing the
> on-screen disclosure of the sponsors of corporate videos.
>SOURCE: Digital Producer, May 26, 2005.
>For more information or to comment on this story, visit:
>http://www.prwatch.org/node/3718
>
>----------------------------------------------------------------------
>
>The Weekly Spin is compiled by staff and volunteers at the
>Center for Media and Democracy (CMD), a nonprofit public
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>PR Watch, Spin of the Day, the Weekly Spin and SourceWatch
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>organization that offers investigative reporting on the public
>relations industry. We help the public recognize manipulative
>and misleading PR practices by exposing the activities of
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