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[eccr] fwd:The Weekly Spin, Wednesday, April 23, 2003
Wed Apr 23 17:13:22 GMT 2003
THE WEEKLY SPIN, Wednesday, April 23, 2003
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THIS WEEK'S NEWS
1. CNN's Reliably Narrow Sources
2. BBC Biased In War Coverage
3. Corporations Co-opt Earth Day
4. George Bush, the 9/11 President, Plots His Re-Election
5. Rendon's War Is Peace
6. Pentagon Deals Out "PR Play of the Week"
7. From Muckrakers to Buckrakers
8. Saddam Did 9/11 -- The Big Lie Tactic Works Again
9. How the White House Won the Spin War at Home
10. Hybrid Cars Greenwash Japan's Truck & SUV Sales
11. Email Spoofing to Attack Activists
12. Pro-War Rally Gets PR Help
13. Burson-Marsteller Buffs Iraqi National Congress Image
14. Poetry Is Dangerous Again
15. Poster Boy for War
16. Neo-Nazi Hoax Exploits Iraqi War Bias
17. MSNBC & CNN Imitating the Far-Right 'Fox Effect'
18. Baseball, Tim Robbins, and Apple Pie
19. Iraqis Get US TV
20. Ex-FDA Head David Kessler Now a PR Flack for F-H
21. Saddam's Defeat Changes the Propaganda War
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1. CNN'S RELIABLY NARROW SOURCES
http://www.fair.org/extra/0303/reliability.html
The media watchdog FAIR/Extra! has studied the guestlist of CNN's
Reliable Sources to see how many critical voices were heard on the
program that claims to "turn a critical lens on the media."
Covering one year of weekly programs, the FAIR study found that
Reliable Sources strongly favored mainstream media insiders and
right-leaning pundits. In addition, female critics were
significantly underrepresented, and ethnic minority voices were
almost non-existent.
SOURCE: FAIR, March/April 2003
To discuss this story in the PR Watch Forum, visit:
http://www.prwatch.org/forum/discuss.php?id=1051001005
2. BBC BIASED IN WAR COVERAGE
http://www.guardian.co.uk/analysis/story/0,3604,940770,00.html
"The BBC was attacked by both sides over the Iraq war. It was the
only news organisation apart from the Sun that was targeted by
anti-war demonstrators, and senior managers apologised for the use
of biased terms such as 'liberate' in their coverage. Meanwhile,
ministers publicly criticised the BBC's alleged bias towards
Baghdad," David Miller reports for the Guardian. "The BBC argued
that criticism from all sides showed it must be getting something
right. The empirical evidence, however, suggests a pro-war
orientation. ... The BBC thus turned a blind eye to divisions in
the [UK]. A study of coverage in five countries for the Frankfurter
Allgemeine Zeitung shows that the BBC featured the lowest level of
dissent of all. Its 2% total was even lower than the 7% found on
the US channel ABC."
SOURCE: The Guardian, April 22, 2003
To discuss this story in the PR Watch Forum, visit:
http://www.prwatch.org/forum/discuss.php?id=1050984002
3. CORPORATIONS CO-OPT EARTH DAY
http://www.chron.com/cs/CDA/printstory.hts/metropolitan/1877170
"Earth Day, which began 33 years ago today as a nationwide rally to
clean up the planet, has become the latest victim of the corporate
takeover. From Houston to Hong Kong, companies are seeking to
polish their green image by sponsoring Earth Day events, which
grass-roots groups and cities struggle to fund. This year, garbage
haulers, coffee companies and even missile manufacturers are
underwriting Earth Day festivities, a public relations strategy
that has divided environmentalists and led to protests of Earth Day
itself. ... Houston Earth Day 2003, held this past Saturday ... was
made possible by a $15,000 donation by [Houston-headquartered]
Waste Management. ... 'Waste Management sponsoring Earth Day is
similar to Enron sponsoring a seminar on corporate responsibility,'
said John Stauber, [co]author of Toxic Sludge is Good for You:
Lies, Damn Lies and the Public Relations Industry, which examined
how companies disguised poor environmental records beneath glitzy
green advertising and marketing."
SOURCE: Houston Chronicle, April 22, 2003
More web links related to this story are available at:
http://www.prwatch.org/spin/April_2003.html#1050984001
To discuss this story in the PR Watch Forum, visit:
http://www.prwatch.org/forum/discuss.php?id=1050984001
4. GEORGE BUSH, THE 9/11 PRESIDENT, PLOTS HIS RE-ELECTION
http://www.nytimes.com/2003/04/22/politics/22BUSH.html
President Bush's advisers, led by Karl Rove, are "planning a sprint
of a campaign that would start, at least officially, with his
acceptance speech at the Republican convention, a speech now set
for Sept. 2 [2004]. ... Mr. Bush's advisers said they chose the
date so the event would flow into the commemorations of the third
anniversary of the World Trade Center and Pentagon attacks. ... The
strategy ... is intended to highlight what Mr. Bush's advisers want
to be the main issue of his campaign, national security, while
intensifying his already formidable fund-raising advantage in the
general election campaign. ... Mr. Bush's advisers said they were
wary of being portrayed as exploiting the trauma of Sept. 11, a
perception that might be particularly difficult to rebut as Mr.
Bush shuttles between political events at Madison Square Garden and
memorial services at ground zero."
SOURCE: New York Times, April 22, 2003
To discuss this story in the PR Watch Forum, visit:
http://www.prwatch.org/forum/discuss.php?id=1050984000
5. RENDON'S WAR IS PEACE
The secretive Rendon Group, run by self-proclaimed "information
warrior" John Rendon, has a long history of accompanying the CIA
and Pentagon into battle. Now they have launched a project called
"Empower Peace," through which they are calling on young people
throughout the world to "help us develop an International Youth
Pledge of Peace." Does this mean they've joined the anti-war
protests? Not exactly. Empower Peace wants people "not to refer the
current political situation going on in the world today but rather
focus and emphasize on the importance of breaking down cultural
barriers in order to achieve peace."
Web links related to this story are available at:
http://www.prwatch.org/spin/April_2003.html#1050943038
To discuss this story in the PR Watch Forum, visit:
http://www.prwatch.org/forum/discuss.php?id=1050943038
6. PENTAGON DEALS OUT "PR PLAY OF THE WEEK"
http://www.prweek.com/news/news_story.cfm?ID=177687&site=3
PR Week's "PR Play of the Week goes to the Pentagon's limited
edition playing cards, which the trade publication described as
"part troop diversion and part Most Wanted poster. The cards
features the pictures of the of 55 top members of the fallen Iraqi
regime. "The deck's unveiling in and of itself would have amounted
to a smart PR move, as the reporters stationed at the briefing
center have grown restless in recent weeks from the perceived lack
of real information and news coming from [Brig. Gen. Vincent]
Brooks' daily briefings, PR Week writes. "Nevertheless, besides
providing the media with at least one story that day, the Iraqi
rogues' gallery playing cards also seem to serve as a great
communications tool on at least two levels. First, the deck served
an immediate practical function by showing the troops what members
of the Iraqi regime look like. Secondly, the cards' subtlety
reinforced the notion that the Hussein regime was on the run, and
the only major wartime task left was to round up the suspects.
According to the Guardian, the decks are being marketed in the
U.S. for more than $100.
SOURCE: PR Week, April 21, 2003
More web links related to this story are available at:
http://www.prwatch.org/spin/April_2003.html#1050897601
To discuss this story in the PR Watch Forum, visit:
http://www.prwatch.org/forum/discuss.php?id=1050897601
7. FROM MUCKRAKERS TO BUCKRAKERS
http://www.tompaine.com/feature.cfm/ID/7617
Three decades after their stories in the Washington Post led to
President Nixon's resignation, Watergate reporters Bob Woodward and
Carl Bernstein have sold their notebooks and other materials from
the Watergate years to the University of Texas at Austin for $5
million. "Woodward and Bernstein have found a new way to buckrake,"
comments Richard Blow. "While that may make them richer, it doesn't
enrich the profession, or the regard in which the public holds it."
SOURCE: TomPaine.com, April 21, 2003
To discuss this story in the PR Watch Forum, visit:
http://www.prwatch.org/forum/discuss.php?id=1050897600
8. SADDAM DID 9/11 -- THE BIG LIE TACTIC WORKS AGAIN
http://www.nytimes.com/2003/04/20/international/worldspecial/20PROT.html
Nazi propaganda minister Joseph Goebbels observed that "the bigger
the lie, the more people will believe it." The Big Lie technique
has worked well in Bush's war on Iraq. The New York Times reports
that "organizers of the antiwar movement lament how well the
administration argued that there was a link between Al Qaeda and
Iraq, playing on Americans' residual anger and fear after the
attacks of Sept. 11, 2001. About half the American public,
according to several polls, believed that Saddam Hussein was
personally involved in planning the attacks -- an argument the
administration did not make." On the contrary, officials including
Powell, Cheney and Bush, in tandem with Fox and other pro-war
media, repeatedly linked Iraq to the 9/11 attacks, although there
still exists no credible evidence for it. This is the essence of
the Big Lie technique, when authorities repeat an outrageous
falsehood until it is widely believed. Opinion polls and interviews
with US troops show the effectiveness of the Big Lie.
SOURCE: New York Times, April 20, 2003
To discuss this story in the PR Watch Forum, visit:
http://www.prwatch.org/forum/discuss.php?id=1050811201
9. HOW THE WHITE HOUSE WON THE SPIN WAR AT HOME
http://www.nytimes.com/2003/04/20/international/worldspecial/20BUSH.html
"The second Persian Gulf war was not only a runaway victory for the
United States military, but for another aggressive force that fired
off round-the-clock verbal cruise missiles: the White House
communications operation. That is the assessment of the Bush
administration's wartime public relations campaign by both its
supporters and critics, who say the spin operation was
extraordinarily successful in shaping a positive battlefield
narrative, at least for American audiences. ... White House
officials acknowledge that the communications effort in the Arab
world largely failed... .'It's going to be a challenge,' Mr.
Bartlett said."
SOURCE: New York Times, April 20, 2003
To discuss this story in the PR Watch Forum, visit:
http://www.prwatch.org/forum/discuss.php?id=1050811200
10. HYBRID CARS GREENWASH JAPAN'S TRUCK & SUV SALES
http://www.nytimes.com/2003/04/19/automobiles/19AUTO.html
"As the Ford Motor Company scaled back expectations this week for
its first hybrid-powered vehicle and backpedaled on a pledge to
improve the fuel economy of its sport utility vehicles, Toyota was
introducing its latest Prius, which will get about 55 miles a
gallon and be the first midsize vehicle with hybrid technology. For
environmentalists, the contrasting developments reinforced the
sense that only foreign carmakers care about curbing America's
swelling appetite for oil. ... But the picture is also more
complicated - and bleak, from the perspective of reducing oil
consumption. Toyota, Honda and Nissan are are flooding the American
market with S.U.V.'s of all sizes; Toyota and Nissan are redoubling
efforts to take on the last largely unchallenged stronghold of
Detroit, the pickup truck. And sales of new- model S.U.V.'s from
Japan far outnumber gas-sipping hybrids."
SOURCE: New York Times, April 19, 2003
To discuss this story in the PR Watch Forum, visit:
http://www.prwatch.org/forum/discuss.php?id=1050724800
11. EMAIL SPOOFING TO ATTACK ACTIVISTS
http://www.boston.com/dailynews/108/economy/New_online_harassment_involves:.
shtml
"Arab-American activist Nawar Shora checked his e-mail one day and
found scores of angry messages asking why he hated Americans and
Jews," writes Anick Jesdanun. "The messages were responding to
e-mails marked as coming from him. Only one big problem: he never
sent the hate mail." Shora was the victim of a new form of
harassment in which fake e-mail is sent using real addresses. "The
tactic, known as e-mail spoofing, requires little technical
know-how and no illegal computer break-ins. Yet it has caused a lot
of trouble wasting time, damaging reputations and even leading to
the suspension of e-mail accounts," Jesdanun writes. "Spoofing will
only get worse as kids, pranksters and fired employees discover its
ease. ... Little can be done to prevent it without completely
reworking mail protocols."
SOURCE: Associated Press, April 18, 2003
To discuss this story in the PR Watch Forum, visit:
http://www.prwatch.org/forum/discuss.php?id=1050638400
12. PRO-WAR RALLY GETS PR HELP
"Shirley & Banister Public Affairs helped put together one of the
largest pro-Bush rallies during the Iraq war on the National Mall
in Washington, D.C., last Saturday, starring Republican
heavyweights G. Gordon Liddy, former senator and actor Fred
Thompson and Weekly Standard editor Bill Kristol, among others,"
O'Dwyer's PR Daily reports. "The event, which drew between five and
ten thousand people, was staged for longtime client Citizens United
Foundation. ... The firm credentialed 60 reporters and landed
coverage on NBC, ABC, CNN and in The Washington Post, The
Washington Times and Associated Press."
SOURCE: O'Dwyer's PR Daily, April 17, 2003
To discuss this story in the PR Watch Forum, visit:
http://www.prwatch.org/forum/discuss.php?id=1050552004
13. BURSON-MARSTELLER BUFFS IRAQI NATIONAL CONGRESS IMAGE
"Burson-Marsteller is working to buff the image of the Iraqi
National Congress," O'Dwyer's PR Daily reports. BKSH & Associates,
Burson-Marsteller's lobbying wing is working for the Iraqi National
Congress Support Foundation. With the assistance of the Pentagon,
INC head Ahmad Chalabi and 'free Iraqi forces' arrived in Bagdad
last week. Chalabi and the INC hope to be part of a new government
in Iraq. "The Rendon Group worked closely with the INC during the
`90s to drum up opposition to Hussein," O'Dwyer's reports.
SOURCE: O'Dwyer's PR Daily, April 17, 2003
Web links related to this story are available at:
http://www.prwatch.org/spin/April_2003.html#1050552003
To discuss this story in the PR Watch Forum, visit:
http://www.prwatch.org/forum/discuss.php?id=1050552003
14. POETRY IS DANGEROUS AGAIN
http://www.ucimc.org/newswire/display/11289/index.php
New Mexico high school teacher Bill Nevins is fighting a March 17
suspension from his teaching job, after a student on his poetry
team read an anti-war poem over the school's closed circuit TV
system. School administrators have accused him of "permitting"
students to participate in after-hours poetry contests at a local
bookstore without school permission. (Kids these days. Why can't
they just watch TV like decent folks?)
SOURCE: Urbana-Champaign Independent Media Center, April 17, 2003
More web links related to this story are available at:
http://www.prwatch.org/spin/April_2003.html#1050552002
To discuss this story in the PR Watch Forum, visit:
http://www.prwatch.org/forum/discuss.php?id=1050552002
15. POSTER BOY FOR WAR
http://www.salon.com/opinion/feature/2003/04/17/ali_abbas/index.html
Just when you thought American TV couldn't stoop any lower, now we
have the plight of Ali Abbas, a 12-year-old Iraqi boy who lost both
of his arms, along with his parents, three siblings and ten other
relatives, in a missile strike on Baghdad. Now he has become "a
redemption story, the kind we like," muses Joan Walsh. The U.S.
military has flown him to Kuwait, where reporters are breathlessly
following his medical treatment. "But some of the stories have
tried to deal with an uncomfortable fact. Ali is, um, well, he's
angry at the U.S. for killing his family," Walsh writes. "And
American journalists have been flummoxed by how to report on his
feelings." CNN hit bottom Wednesday morning, when anchor Kyra
Phillips asked Ali's physician, "Doctor, does he understand why
this war took place? Has he talked about Operation Iraqi Freedom
and the meaning? Does he understand it?"
SOURCE: Salon.com, April 17, 2003
More web links related to this story are available at:
http://www.prwatch.org/spin/April_2003.html#1050552001
To discuss this story in the PR Watch Forum, visit:
http://www.prwatch.org/forum/discuss.php?id=1050552001
16. NEO-NAZI HOAX EXPLOITS IRAQI WAR BIAS
http://www.disinfopedia.org/wiki.phtml?title=Fake_whistleblower_memos_on_media_bias_in_the_Iraq_war
An anti-Semitic web site called the "Barnes Report" is distributing
fake whistleblower memos on media bias in the Iraq war that attempt
to exploit public skepticism about the accuracy of U.S. news
coverage. Excerpts from the alleged memos appear on a series of web
pages titled "Controlling the News." The "memos" instruct reporters
to avoid showing scenes of violence from the war and to stress
images that depict U.S. policy in a favorable light. Peace
activists tempted to believe the hoax should note that the "Barnes
Report" is an anti-Semitic web site whose primary propaganda goal
is disparagement of Jews and denial that the Nazi Holocaust ever
occurred.
More web links related to this story are available at:
http://www.prwatch.org/spin/April_2003.html#1050552000
To discuss this story in the PR Watch Forum, visit:
http://www.prwatch.org/forum/discuss.php?id=1050552000
17. MSNBC & CNN IMITATING THE FAR-RIGHT 'FOX EFFECT'
http://www.nytimes.com/2003/04/16/international/worldspecial/16FOX.html
The New York Times reports on the 'Fox Effect' of MSNBC and CNN
imitating Fox's vicious style of biased, nationalistic reporting.
"...[I]t has been the Fox News Channel, owned by [Rupert Murdoch's]
News Corporation, that has emerged as the most-watched source of
cable news by far, with anchors and commentators who skewer the
mainstream media, disparage the French and flay anybody else who
questions President Bush's war effort. ... Fox's formula had
already proved there were huge ratings in opinionated news with an
America-first flair. But with 46 of the top 50 cable shows last
week alone, Fox has brought prominence to a new sort of TV
journalism that casts aside traditional notions of objectivity,
holds contempt for dissent and eschews the skepticism of government
at mainstream journalism's core. ... MSNBC's programming moves
[imitating Fox's style] were welcomed by L. Brent Bozell III,
founder of the Media Research Center."
SOURCE: New York Times, April 16, 2003
More web links related to this story are available at:
http://www.prwatch.org/spin/April_2003.html#1050465600
To discuss this story in the PR Watch Forum, visit:
http://www.prwatch.org/forum/discuss.php?id=1050465600
18. BASEBALL, TIM ROBBINS, AND APPLE PIE
http://www.commondreams.org/views03/0416-01.htm
"A chill wind is blowing in this nation," actor Tim Robbins told
the National Press Club. "A message is being sent through the White
House and its allies in talk radio and Clear Channel and
Cooperstown. If you oppose this administration, there can and will
be ramifications." But Robbins, who was uninvited to the Baseball
Hall of Fame in retaliation for his anti-war views, is optimistic.
"It doesn't take much to shift the tide," he said. "Sportswriters
across the country reacted with such overwhelming fury at the Hall
of Fame that the president of the Hall admitted he made a mistake
and Major League Baseball disavowed any connection to the actions
of the Hall's president. A bully can be stopped, and so can a mob.
It takes one person with the courage and a resolute voice."
SOURCE: Common Dreams, April 15, 2003
More web links related to this story are available at:
http://www.prwatch.org/spin/April_2003.html#1050379203
To discuss this story in the PR Watch Forum, visit:
http://www.prwatch.org/forum/discuss.php?id=1050379203
19. IRAQIS GET US TV
http://www.latimes.com/news/nationworld/iraq/inside/la-war-iraqtv15apr15.story
Iraqis with television reception can now turn on their sets and see
a parade of new faces delivering the evening news: Dan Rather, Tom
Brokaw, Peter Jennings, Jim Lehrer and Brit Hume. The news
programming, called "Iraq and the World," is part of an ambitious
effort that White House officials say will show Iraq what a free
press looks like in a democracy. The U.S. backed news programming
will also include stories by journalists working for Voice of
America and Radio Sawa, which are also U.S. funded media. The Los
Angeles Times reports, Norm Pattiz, the Los Angeles-based chairman
of the Westwood One radio network, is spearheading the project.
Critics of the U.S. propaganda effort say it may spark a backlash
in a shellshocked society that is already deeply suspicious of
American motives. "If we want to demonstrate the robustness of
democracy, we should also be beaming in the BBC and half a dozen
other sources of international news with this effort," said Marty
Kaplan, associate dean at the USC Annenberg School for
Communication. Initially the news programs will be broadcast
several hours a day by a specially modified U.S. military plane
called 'Commando Solo.' As soon as ground transmitters are set up,
the U.S. will broadcast 24 hours a day.
SOURCE: Los Angeles Times, April 15, 2003
To discuss this story in the PR Watch Forum, visit:
http://www.prwatch.org/forum/discuss.php?id=1050379202
20. EX-FDA HEAD DAVID KESSLER NOW A PR FLACK FOR F-H
http://www.e-topics.com/index.asp?layout=STDnewsDis&UserID=20020319145120858898&doc_id=NEp0409055.8rw
The Fleishman-Hillard PR firm has announced hiring former Food &
Drug Administration head Dr. David A. Kessler. Under Kessler the
FDA served the biotechnology industry by adopting an anti-consumer
policy of not requiring safety testing or labeling of genetically
engineered food. "He will offer enormous insight and value to our
clients," announced the PR firm whose recent clients include Abbott
Laboratories, AstraZeneca, Baxter Healthcare, Bayer, Bristol-Myers
Squibb, DuPont, ExxonMobil, GlaxoSmithKline, Merck & Co.,
Pharmacia, Procter & Gamble, Scripps Health, and Susan Komen Breast
Cancer Foundation. Kessler becomes one of many politically
connected, big name flacks working for F-H including Newt Gingrich,
William S. Cohen, Mickey Kantor, General Barry R. McCaffrey and
Leon Panetta.
SOURCE: PR Newswire, April 10, 2003
More web links related to this story are available at:
http://www.prwatch.org/spin/April_2003.html#1049947204
To discuss this story in the PR Watch Forum, visit:
http://www.prwatch.org/forum/discuss.php?id=1049947204
21. SADDAM'S DEFEAT CHANGES THE PROPAGANDA WAR
http://www.counterpunch.org/grossman04102003.html
Zoltan Grossman writes that "As Saddam and his Ba'ath Party are
quickly eliminated, the new occupying powers will also be
dismantling their main rationale for occupation. They will not only
be erasing their main propaganda points from the media's
blackboard, but with the invaders' main job done, Iraqi civilians
and neighboring Muslim states may quickly start asking them to
leave Iraq. [W]ithout Saddam Hussein to kick around anymore, the
Coalition has lost its most effective propaganda touchstone. It can
no longer point to Saddam's atrocities as a rationale to stay in
the country, particularly if it comes up empty-handed of
biochemical weapons. The enthusiasm that U.S. and U.K. troops
showed when toppling Saddam statues will not be as evident when
they are pulling police duty to keep ethnic and religious groups
apart. The claim that foreign troops need to prevent instability
and civil war will ring hollow when their provocative presence
becomes a reason for instability. ... The new American civil
governor of Iraq, retired General Jay Garner, has been a strong
advocate of the Israeli occupation of Palestinian lands, so is
precisely the wrong guy for the job."
SOURCE: Counterpunch, April 10, 2003
To discuss this story in the PR Watch Forum, visit:
http://www.prwatch.org/forum/discuss.php?id=1049947202
----------------------------------------------------------------------
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