[eccr] New media group expands to Europe

New media group expands to Europe
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The US-based Online Publishers Association announced
yesterday that ten leading European publishers have come
together to form OPA Europe, an extension of the association
to the European community.  "Many of the challenges for
quality online content providers transcend international
borders," said Michael Zimbalist, executive director of the
Online Publishers Association. "We look forward to extending
the mission of the OPA through the formation of OPA Europe."
 Established in June 2001 by some of the internet's leading
content brands, the Online Publishers Association (OPA) is
an industry trade organisation representing high-quality
online publishers throughout the US. Through credible
research and ongoing communications, OPA seeks to establish
and promote the internet as an effective advertising medium
for marketers and a sustainable media business for
publishers.  Like its US counterpart, OPA Europe will focus
its efforts on enhancing the business climate for quality
publishers.  Founding members of OPA Europe include the
Group Financial Times, IDM/La Vanguardia Digital, Le Monde
Interactif and Spiegel Online.

Source: http://www.mediapost.com/dtls_dsp_news.cfm?newsID=198145 - MediaPost

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