[eccr] TV trounced newspapers during Iraq war

TV trounced newspapers during Iraq war
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Television won the battle against newspapers for media supremacy fought
during the Iraq war, a study by the Readership Institute concludes. "By
a large margin, TV won in Iraq - even in areas that papers expected to
win," RI Director John Lavine told publishers at the Newspaper
Association of America (NAA) convention on Tuesday. Readers rated the
performance of television news during the Iraq war as the best news
media in many areas. TV news was described as the media that was most
complete, most accurate, most engaging, and that offered the best
experts and greatest variety of viewpoints. Television's news triumph
was among several preliminary conclusions from the study, which surveyed
1,550 people in 100 markets that were part of RI's mammoth Impact study
of readership begun in 2000. The study was planned before the war to
test how readership was affected by a big event. Perhaps the most
surprising result was that people who were already "moderate" or "heavy"
newspaper readers did not pick up a paper more frequently, spend more
time reading it, or read more of the paper - the three factors that make
up the RBS, or Reader Behaviour Score, which RI measures on a scale of 1
to 7. 

Source: 
http://www.editorandpublisher.com/editorandpublisher/headlines/article_displ
ay.jsp?vnu_content_id=1876975 - Editor & Publisher

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