[eccr] Europeans are top of the e-shoppers

Europeans are top of the e-shoppers
======================
Europeans will spend more money online in the run-up to Christmas than
anyone else in the world. According to analyst GartnerG2, Europeans will
spend ¬16bn in the fourth quarter, with the North American region
dropping to second place with ¬15.9bn in sales. Total online holiday
sales worldwide are expected to rise 48.4 per cent to ¬38.8bn.

These gains in Europe are being fuelled by companies integrating their
mail-order and web presence. Europeans are using multiple channels to
shop, browsing printed catalogues and then ordering online.

The Asia-Pacific region is expected to experience modest growth for
online holiday shopping. Sales are projected to reach ¬3.37bn in the
next few months. GartnerG2 said it expects many more new internet users
in the region - primarily in China, followed by India. The new users are
much younger on average, with the vast majority being 15 to 25 years
old, and therefore possessing lower incomes.

VNUnet UK - October 29, 2002
http://nl2.vnunet.com/News/1136361

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