[eccr] Out Now: Battling Big Business - ed. by Eveline Lubbers

---please circulate widely & sorry for cross posting!----

BATTLING BIG BUSINESS
Countering greenwash, front groups and other forms of corporate deception
Edited by Eveline Lubbers

For the contents, the introduction and ordering information see
http://www.evel.nl/pandora/bbb.htm

Losing control in the media arena as a result of activist pressure has
become a public relations
nightmare for the modern multinational enterprise. Shell's Brent Spar fiasco
is one well-known
example, when the Greenpeace campaign against sinking that former drill
platform achieved its
goals.
Monsanto's gross underestimation of the European resistance against the
introduction of genetically
engineered products is another. Today, as more companies shift to being all
about brand meaning and
image, the more vulnerable they are to attacks on that image. At the same
time, corporations are
becoming as powerful as governments. Battling Big Business reveals how
corporate giants attempt to
control their 'enemies'-and how groups and individuals can fight back.

Part One of this book analyses a wide range of corporate counter-strategies,
varying from 
relatively innocent PR measures to complete intelligence operations.
Part Two offers tactical tools to help activists and concerned citizens to
recognise manipulative
strategies, and shows how they may be countered by a variety of techniques
which use the power of
creativity and the new media tools available. The keywords are being
original, playful, unexpected,
small, fast, irresistible, but also decisive, clear-and unstoppable!

----From the Foreword by Naomi Klein:
"Battling Big Business exposes a spirit of intolerance coursing through the
corporate world: 
intolerance of criticism and dissent, as well as a deep aversion to public
scrutiny and 
accountability...All around us freedoms are being taken lightly and power is
being exercised with a
heavy hand. If there was ever a moment to insist on the right to vigorously
challenge authority, it
is now. If there was ever a book to help us do it, this is it."

greetings from Amsterdam
evelin lubbers

Ordering information:

NL
Readers and booksellers in the Netherlands
can order the UK version via:
buro Jansen & Janssen
tel. 020-6123202
(info /at/ burojansen.nl)
http://www.burojansen.nl/bestel

Maak 19,50 euro (incl. porto) over giro 603904 t.n.v. Res Publica, Amsterdam
onder vermelding van de titel. Zo snel het geld op onze rekening staat
sturen we het boek op.
Het is verstandig ook je adres op de overschrijving te vermelden omdat de
giro dat niet 
automatisch doorgeeft. Daarmee kan het versturen flink vertraagd worden.

De Nederlandse vertaling komt in oktober 2002 uit bij:
Uitgeverij Fagel
Amsterdam
tel: 020-6761928
(fagel /at/ xs4all.nl)

UK
Green Books 
224pp 
234 x 156mm 
ISBN 1-903998-14-X 
£10.95 
(paul /at/ greenbooks.co.uk)
http://www.greenbooks.co.uk/bbb.htm

US
Common Courage Press
$ 17,95
ISBN 1-56751-224-0
http://www.commoncouragepress.com
(marketing /at/ commoncouragepress.com)

AU
Scribe Publications
Australia
http://www.scribepub.com.au
Autumn 2002







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_______________________________________________
Pandora, being too curious for her own good, opens a forbidden box,
and all the Evils of mankind fly out...
Similarly, the Pandora Project intends to crack open the PR industry and
spread its noxious secrets to people everywhere.
-
The Pandora Project - (Pandora /at/ oudenaarden.nl)
http://www.oudenaarden.nl/mailman/listinfo/pandora




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