[eccr] Media in Transition Workshop on the European State of Play

Dear Sir/Madam,

You are warmly invited to attend the MUDIA workshop: Media in Transition: 
The European State of Play, June 17-18, Brussels, European Parliament, ASP 
A1E-1, organised by Infonomics in association with ECCR.

Media in Transition
Workshop on the European State of Play
June 17-18, Brussels, European Parliament, ASP A1E-1
Organized by Infonomics in association with ECCR
Hosted by Dimitris KOULOURIANOS, MEP
PROGRAM
Monday 17 June 2002
09:00 09:30 Arrival of participants

09:30 09:45 Welcome & Introduction, Jan Bierhoff, (Infonomics; Mudia 
Coordinator)

09:45 - 11:00 Five scenarios for the future of online media industries, 
Yves Punie (IPTS)
At the height of the Internet hype, it was forecasted that low entry levels 
to content production and distribution would overturn the existing value 
chains in the media sector and would favor the emergence of new actors. 
These expectations have proven to be overly optimistic. Today¹s drivers of 
change in the media industry highlight a shift towards realism and pragmatism.

11:00 - 11:15 Coffee Break

11:15 12:30 Demand-driven media consumption and their newsroom implications,
Gary Quinn and Brian Trench (Dublin City University)
This aspect of the MUDIA research focuses on the changing relationship 
between users and online news services. It incorporates three elements: A 
review of industry reports and theoretical literature on changing models of 
journalism in the online environment, case studies of 24 online news 
services in Ireland, the UK, France and Denmark and a survey of news 
professionals views on their perceptions of user demand.

12:30 13:45 Lunch

13:45 15:00 Mobile News Study (J. Shahin, G. Terzis and A. Heinonen, 
Infonomics)
The present introduction of mobile news services is disappointing. This
presentation explores which lessons can be learned from the WAP
introduction, and focus on how media organisations are making a more
realistic assessment of the consumer demand, in relation to the upcoming
deployment of broadband frequencies. The presenters take a look at the
developments in mobile technology and how these have been applied to news 
dissemination by different types of news organisations.


15:00 15:30 Coffee Break

15:30 16:45 General lessons for the media business, raised by Mudia 
studies, (Y. Punie, IPTS)
The Mudia partners discussed the results of their studies on the 
socio-economic context of media innovation with media executives and 
experts at a workshop held in Seville on 4-5 April 2002. Five common trends 
were identified and four lessons for the media business were raised. These 
will be presented and discussed.

16:45 - 17:00 First Day¹s Closing remarks, Jan Bierhoff (Infonomics; Mudia 
Coordinator)

Tuesday 18 June 2002
09:00 09:05 Greeting by Dimitris Koulourianos, MEP

09:05 11:15 ECCR Panel, Chair: Jan Servaes (KUBrussel, Belgium):
Francois Heinderyckx (Universite Libre de Bruxelles, Belgium): The European 
Information Society: Current status;
Robert Picard (Turku School of Economics, Finland): Business Issues facing 
New Media;
Paschal Preston (Dublin City University, Ireland): A Once-and-Future 
RKing¹? The changing fate of 'content' in the digital multimedia sector; 
strategies and policies;
Andrea Ricci (KUBrussel): User Appreciation of Political Websites
This panel attempts in a more academic way to assess the new media 
developments and the so-called digital divide in the European Union from a 
users- and business point of view. It discusses the policy options of the 
new media sector both in general as well as with regard to political websites.

11:15 - 11:30 Coffee Break

11:30 - 12:45 The long and winding road to media convergence
Tim Orchard (NewsWorld International) and Ruth d¹Aquino (World Association 
of Newspapers [to be confirmed])
As part of the mudia project, 26 print-, broadcast- and internet newsrooms 
of leading media in four European countries have been visited and their 
multimedia efforts analysed. This presentation presents the findings and 
formulates recommendations for further convergence action.

12:45 13:30 Lunch

13:45 14:30 Case study reports:
Jo Bardoel (University of Amsterdam, the Netherlands): Distress in the 
Digital Delta. Multimedia experiments in the Netherlands after the hype;
Yves Punie (IPTS) Interactive Television in Belgium: The e-VRT;
Georgios Terzis (Infonomics), Transitions On Line, Czech Republic
The general trends and developments identified in the previous 
presentations are checked against the state of play in a number of media 
organisations in different European countries. The selected organisations 
are described, compared, and analysed against the findings of the Mudia 
research.

14:30 15:00 Open discussion on presented trends and lessons

15:00 16:00 Conclusions and validation by Jan Bierhoff (Infonomics; Mudia 
Coordinator)

Please note that there is NO registration fee and NO limitation on the 
number of participants per organization, but you need to register 
electronically in advance at our website: www.mudia.org

For more details about the conference, please contact Georgios Terzis, 
(george /at/ eccg.be) or Jan Servaes, (freenet002 /at/ pi.be)

Please circulate this invitation.



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