[eccr] Can broadband save Internet media?

Title: Can broadband save Internet media?

Can broadband save Internet media?

The Internet-media faithful cling to the hope that rising broadband penetration rates will revive advertising-based on-line business models. In no sector does this hope stand a better chance of realization than in on-line entertainment, which benefits most from the widespread adoption of broadband. Yet a study of 20 on-line entertainment categories shows that increases in page views and in the amount of time users spend on-line won¹t generate a big jump in advertising revenue. 
 
The take-away
Broadband won¹t save most ad-based business models, but all isn't lost for Internet media. Increases in usage could make it possible to develop new business models‹business models that don't rely on advertising. 
  
Source: http://www.mckinseyquarterly.com/article_abstract.asp?ar=1189&L2=17&L3=104&srid=27