[Commlist] New book: Affective Rhetorics

Announcing a new publication from The University of South Carolina Press :

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*Affective Rhetorics*

Reembodying Circulation in Digital Spaces

*Jessica L. Ouellette*

https://mngbookshop.co.uk/9781643366951/affective-rhetorics/ 
<https://mngbookshop.co.uk/9781643366951/affective-rhetorics/>

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*20% Discount code*: LSFMNGUP*

*Valid until 11:59 GMT, 30^th  June 2027. Discount only applies to the 
MNG website.

Illuminates how power circulates through affective networks and digital 
infrastructures In March 2013, 19-year-old Tunisian citizen Amina Sboui 
posted two photographs on social media—topless with feminist slogans 
written on her chest—in response to policies curtailing women's rights. 
Her post sparked a series of feminist protest events that would become 
the subject of news articles, blogs, and social media posts around the 
globe. As the images and commentary circulated online, so too did bodily 
related rhetorics.

In /Affective Rhetorics /Jessica L. Ouellette uses this movement to 
explore how affect—bodily associations, responses, reactions, and 
orientations—drives digital discourse and reshapes our social and bodily 
relations online. Using the tools of transnational feminist rhetoric, 
Ouellette investigates the affective economies that underpin the 
circulation of rhetoric and power across digital platforms, revealing 
how feeling operates as both fuel and currency. By identifying the 
affective energies that sustain or disrupt online movements, she offers 
a framework for understanding and transforming the rhetorical currents 
that shape contemporary digital life.

*Jessica L. Ouellette* is associate professor of English and women and 
gender studies, and the director of writing programs at the University 
of Southern Maine. She is co-editor of /Feminist Connections: Rhetoric 
and Activism Across Time, Space, and Place./

*The University of South Carolina Press | Movement Rhetoric, Rhetoric's 
Movements | 31 August 2026 | 182pp | 9781643366951 | PB | £22.99**

*Price subject to change.
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