Archive for publications, April 2021

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[Commlist] New Book: Media and Public Relations Research in Post-Socialist Societies

Mon Apr 05 08:54:03 GMT 2021

*Media and Public Relations Research in Post-Socialist Societies*

Edited by Maureen C. Minielli, Marta N. Lukacovic, Sergei A. Samoilenko,

Michael R. Finch, and Deb Uecker

Published in 2021 by Lexington Books <>

Media and Public Relations Research in Post-Socialist Societies tracks the birth, development, and contemporary expansion of communication research, with a focus on public relations and media research in post-socialist societies. This collection illuminates the current state of media and communication studies in Eastern Europe, Central Europe, and Central Asia. Contributors discuss and demonstrate various issues of disciplinary roots and tensions, institutional constraints, study development, and contemporary status.

More people live in post-socialist countries than in the U.S., and nearly as many as in the whole EU. It is, therefore, amazing how little we know about media and public relations research in post-socialist societies. Minielli, Samoilenko, Lukacovic, Finch, and Uecker organized this collection as a much-needed insight into that large part of the world and as a reflection on developments that have been made in this research sector. To understand contemporary media and public relations research on a global level, one must read this book.

*— Dejan Verčič, University of Ljubljana*

This book takes on a major question of our times: how will nations move from an often-limiting socialist past into a new era that calls for systemic changes in everything from their political to economic and communicative practices? Among the demanding and important challenges being faced is how to adapt to communicating with newly available publics able to choose between competing options in their social, political and economic lives. Of course, such adaptations will differ from country to country, and between different time periods, in part because practitioners in each country will be responding to different cultural and historical experiences. So, any book addressing the broad issue of media and public relations in these emerging contexts will need to accommodate different views born of different challenges and explain differing and sometimes disappointing levels of success. This book’s 12 chapters reflect just such differing responses to the challenges faced in the Eastern European context and Russia. For instance, as Samoilenko and Erzikova say in the first chapter on public relations in Russia, “public relations, once a promising force of democratization, has failed to realize its full potential as a full-fledged and self-reliant liaison between state and society.”

*— Carl H. Botan, George Mason University*


Part I: Public Relations and Political Communication

Chapter 1: Public Relations in Russia: Formation, Etatization, and Calcification

/Sergei A. Samoilenko & Elina Erzikova/

Chapter 2: Public Relations Education in Kazakhstan: Competency-Based Approach

/Bagila Akhatova/

Chapter 3: Political Communication in Croatia: The Critical Assessment of the Field

/Marijana Grbeša & Domagoj Bebić/

Chapter 4: Political Communication and the Public Sphere in Russia

/Oleg Kashirskikh/

Chapter 5: Relations with the Stranger: Government, Business, and Society in a Post-Soviet City

/Olga Filatova, Elena Lebedeva, & Yuri Misnikov/

Part II: Mass Media

Chapter 6: Communication and Media Studies in Hungary (1990 – 2020)

/Gabriella Szabó/

Chapter 7: The Impact of Political, Legal, and Economic Factors on Media Development in Russia (2000-2020)

/Dmitry Strovsky/

Chapter 8: The Influence of the Russian Media on the Kyrgyz Press

/Elira Turdubaeva & Katja Lehtisaari/

Chapter 9: Russian Media Studies in Transition

/Elena Vartanova & Denis Dunas/

Part III: The Internet and Social Media

Chapter 10: Social Media and Convergence in Czech Republic, Hungary, Poland and Slovakia

/Andrej Školkay, Veronika Vighová, Igor Daniš, Gergö Hajzer, & Tomasz Anusiewic/

Chapter 11: Linguistics 2.0: Internet Research in the post-Soviet Space

/Olena Goroshko & Liudmyla Salionovych/

Chapter 12: The Role of Internet User-Generated Content in Exposing Corruption and Ageism in Slovak Health Care

/Marta N. Lukacovic, Deborah D. Sellnow-Richmond, & Monika Ďurechová/

Conclusion: The Characteristics and Dynamics of Dialectical Tensions within Media, Public Relations, and Communication Studies in Post-Socialist Societies


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