Archive for publications, September 2019

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[Commlist] Special issue on Social Media Influencers in Strategic Communication published

Wed Sep 04 21:46:07 GMT 2019

Publication: Social Media Influencers in Strategic Communication

Please allow me to draw your attention to a special issue on Social Media Influencers in Strategic Communication that we put together for the International Journal of Strategic Communication.

The special issue includes conceptual works as well as empirical studies on different aspects of influencer communication in the context of strategic communication.

The special issue can be accessed here

Nils S. Borchers
(Leipzig U, guest editor)

 From the content


Social Media Influencers in Strategic Communication: A Conceptual Framework for Strategic Social Media Influencer Communicationby Nadja Enke & Nils S. Borchers

Strategic Communication through Social Media Influencers: Current State of Research and Desiderata by Gerrit Sundermann & Thorsten Raabe

Social Media Influencers as a Crisis Risk in Strategic Communication: Impact of Indiscretions on Professional Endorsements by Kylie Sng, Tsi Ying Au, & Augustine Pang

Live Streamers on as Social Media Influencers: Chances and Challenges for Strategic Communication by Jamie Woodcock & Mark R Johnson

A Call for Authenticity: Audience Responses to Social Media Influencer Endorsements in Strategic Communication by Essi Pöyry, Matilde Pelkonen, Emma Naumanen, & Salla-Maaria Laaksonen

Primed Authenticity: How Priming Impacts Authenticity Perception of Social Media Influencers by Vilma Luoma-aho, Tuisku Pirttimäki, Devdeep Maity, Juha Munnukka, & Hanna Reinikainen

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