[Commlist] New book: Consumer Identities: Agency, Media and Digital Culture

Intellect is delighted to announce the publication of/_Consumer 
Identities: Agency, Media and Digital Culture 
<https://www.intellectbooks.com/consumer-identities>_/, edited by 
Candice D. Roberts and Myles Ethan Lascity.

This edited collection explores the notion of agency by tracing the role 
and activities of consumers from the pre-Internet age into the possible 
future. Using an overview of the historical creation of consumer 
identity, /Consumer Identities/ demonstrates that active consumption is 
not merely a product of the digital age; it has always been a means by 
which a person can develop identity. Grounded in the acknowledgement 
that identity is a constructed and contested space, the authors analyse 
emerging dynamics in contemporary consumerism, ongoing tensions of 
structure and agency in consumer identities and the ways in which 
identity construction could be influenced in the future. By exploring 
consumer identity through examples in popular culture, the authors have 
created a scholarly work that will appeal to industry professionals as 
well as academics.
*
*
*_Table of Contents _*
*
*
*Acknowledgements*
*Introduction*
*Section I*

Branding desire: Strategies of consumer affectation in early Classical 
Hollywood film

The PushmiPullu of fandom

MySpace music’s pivotal role in the digitalisation of music culture

*Section II: Emerging dynamics in contemporary consumerism*

A qualitative comparison of Mad Men fans in New Zealand and Italy

‘This is so bad, we have to watch it’: Acquiring subcultural capital 
through oppositional viewing strategies

The cannibals: Consuming celebrity through digital mourning

Brick by brick: De/reconstructing the children’s animated film genre

*Section III: Ongoing tensions of structure and agency in consumer 
identities*

I protest! A postcolonial critique of media fan activism in a globalised 
world

Big data and Twitter: Finding the stepping stones in consumer communications

Ethical consumerism in the emerging EU digital contract legislation
*
*
*About the contributors*
*About the editors*

For more information please _click here 
<https://www.intellectbooks.com/consumer-identities>_.

---------------
The COMMLIST
---------------
This mailing list is a free service offered by Nico Carpentier. Please use it responsibly and wisely.
--
To subscribe or unsubscribe, please visit http://commlist.org/
--
Before sending a posting request, please always read the guidelines at http://commlist.org/
--
To contact the mailing list manager:
Email: (nico.carpentier /at/ vub.ac.be)
URL: http://nicocarpentier.net
---------------