[Commlist] CFP - CFC Conference 2025 Made in Digital: Fashion, Technology, and Cultural Shifts from Italy to the Global Context

*Call for Papers - CFC Conference 2025 Made in Digital: Fashion, 
Technology, and Cultural Shifts from Italy to the Global Context // 
Deadline for abstracts submission: 23rd July 2025*

The CFC Conference will take place in Rimini at the University of 
Bologna Campus on November 7-8 2025.
Promoted by the International Research Centre /CFC – Culture Fashion 
Communication 
<https://centri.unibo.it/culturefashioncommunication/en>/ at the 
Department of Arts, University of Bologna, the 5th edition of the *CFC 
Conference* invites the scientific community to reflect on the paradigm 
of the *Digital Twin*. The focus is not only on technological 
innovations, but also on their *aesthetic*,* cultural*,**and *social 
dimensions*.
*Thematic areas of contributions:*

 1.
    *The Digital Twin Paradigm for a Sustainable Development of the
    Fashion Industry*

The conference aims to foster theoretical and methodological reflections 
on digital objects and their contexts of use, with a particular focus on 
technological integration that supports both creative and production 
processes on the one hand and promotional and sales practices on the 
other. The following thematic areas will be explored, without excluding 
additional lines of inquiry:

  *
    The application of XR and AI technologies to support fashion product
    design, production, sales, and communication processes;
  *
    3D reproduction of physical garments for promotion and sales purposes;
  *
    The evolution of retail spaces and shopping experiences, both
    in-person and remotely, driven by XR technologies;
  *
    The role of XR and AI technologies in consumer engagement strategies
    and in redefining models of customer interaction.

*   2.  The Digital Twin Paradigm for the Preservation and Enhancement 
of Fashion Heritage*
The conference aims to stimulate theoretical and methodological 
reflections on the potential adoption of these technologies in archival 
and museum contexts, exploring, without excluding other lines of 
inquiry, the following thematic areas:

  *
    The application of XR and AI technologies to support cataloguing,
    conservation, and consultation processes for archival collections;
  *
    3D reconstruction and reproduction for the protection of
    historically significant fashion products;
  *
    The evolution of exhibition spaces and visitor experiences, both
    in-person and remotely, facilitated by XR technologies and the
    Metaverse;
  *
    The role of XR and AI technologies in public engagement strategies
    to promote social inclusion and improve physical and cultural
    accessibility in museum contexts.

*Submission Guidelines*
Proposals must include:

  *
    Title and, if applicable, a subtitle;
  *
    5 keywords;
  *
    An abstract of up to 500 words;
  *
    A bibliography (maximum of 5 references);
  *
    A brief biography of the author (maximum of 200 words).


Speakers are required to submit the full paper and presentation slides 
by October 27. Based on these submissions and discussions held during 
the conference, the Scientific Committee will select the most 
significant contributions for inclusion in a publication that will 
further disseminate the shared knowledge and perspectives.

*Conference Language*: English

*Deadlines*
Abstract submission: *July 23*
Notification of acceptance: *August 4*
Submission of full papers and slides: *October 27 *

For further details on the event, thematic areas, and application 
guidelines on the event's website 
<https://centri.unibo.it/culturefashioncommunication/en/zonemoda-conference-1>, 
or you can send an email to (dar.cfc-conference /at/ unibo.it) with the subject 
line CFP_Zonemoda Conference 2025.
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