[Commlist] CfP: 'The Day of the Princess': Contemporary Understandings of the Disney Princess Phenomenon Symposium

Deadline Extended to Friday 2nd August 2024: 
https://forms.gle/GgMv58RbLE6VKaDo8

'The Day of the Princess': Contemporary Understandings of the Disney 
Princess Phenomenon Symposium

Date: Wednesday 16th October 2024
Location: Hybrid! Online presence and in person attendance at the 
University of Surrey, Stag Hill Campus, UK
Deadline: Friday 2nd August 2024

The Disney Princesses make $1.686bn internationally through the sale of 
films and merchandise. Globally
adored, the brand has permeated into various cultural areas: films, 
merchandising, theme parks and
marketing. The representation of gender in Disney Princess films such as 
Cinderella (1950), The Little Mermaid (1989), Mulan (1998), The Princess 
and the Frog (2009) and Frozen (2013) has come to the fore in recent 
years, giving consumers more exposure to gendered media, products, and 
advertisements.
The Disney Princesses are a long-studied area in culture and media 
(Craven 2002; Davis 2006; Dundes 2001; Edwards 1999; England et al. 
2011; Lester 2010; Mollet 2020; Muir 2022, 2023; Stover 2013), with 
scholars also starting to explore consumer and audience meaning making 
within the phenomenon (Bruce 2006; Fan 2019; Garofalo 2013; Tavin & 
Anderson 2003; Zsubori 2022).

If you are researching the Disney Princesses in their wide range of 
facets, we want to hear from you. We invite abstract submissions 
including, but not limited to:
Consumer meaning making in the Disney Princess Phenomenon across the globe
Audience reception in the Disney Princess Phenomenon across the globe
Disney Princesses & Globalisation
Disney Princess Fandom
Disney Princess Adaptation
Disney Princess Animation
Disney Princess Live Action
Disney Princess Fashion
Disney Princess Merchandise & Marketing
Disney Princess Consumer Experiences
Disney Princess Theatre Adaptations
Disney Princess Culture
This will be a hybrid symposium to ensure that scholars all over the 
world have the opportunity to attend either in person or online. The 
conference will be free to attend.
If you have any questions, please email Dr Robyn Muir ((r.muir /at/ surrey.ac.uk))

Please submit your abstract of 300 words by Friday 2nd August 2024.

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