[Commlist] IMMAA 2022 cfp

Annual Conference

International Media Management Academic Association (IMMAA)

Management, Trust, and Value for Media and Creative Work

Porto, October 20-22, 2022

https://www.immaaconference.org/ <https://www.immaaconference.org/>

https://www.immaaconference.org/call-of-papers 
<https://www.immaaconference.org/call-of-papers>

Creative Work and Services

Consumers and the Public Interest

Roles for Media Businesses

Media Policymakers and Cultural Governance

HOSTED BY

Faculty of Arts and Humanities of The University of Porto

https://www.immaaconference.org/ <https://www.immaaconference.org/>


For the 2022 conference, IMMAA especially encourages submissions related 
to the conference theme, Management, Trust, and Value for Media and 
Creative Work. The last decade has witnessed digital and social 
transformations that have accelerated both audience fragmentation and 
the consumption of audiovisual content in multiple formats via multiple 
platforms. An important consequence is that members of a significant 
fraction of the aggregate media audience have changed the way they 
consume media. The demand for personalized content has grown and the 
digital component of the audience, in particular, has become 
increasingly fragmented. Because digital users frequently employ 
multiple screens to view the same content, while basing their screen 
choices on their locations and circumstances at any given moment, 
content providers have found it increasingly difficult to retain 
viewers’ attention and maintain high levels of emotional connection and 
engagement. New media services and changing media consumption habits 
have also contributed to audience fragmentation and, many would argue, 
political polarization that makes society-level agreement on choices 
among policy options difficult to achieve. There is thus a need for new 
thinking on the roles of policymakers and media decision makers in 
ensuring that in their efforts to attract and retain audiences, media 
services also contribute to the general well-being of the societies they 
serve. Do we need to acknowledge tradeoffs in the pursuit of business 
and societal goals, and what role or roles does trust play in the 
pursuit of these goals?

The 2022 conference aspires to be a venue for sharing best practices 
that can help media companies evaluate levels of audience interaction 
and engagement at each stage in the value chain in this new environment. 
We would like to hear about cases of engagement with the audience in the 
phases of production, distribution, or commercialization, and how each 
relates to the value of a media brand. We also welcome research on the 
creation of content that leaves a “social footprint” in its audience by 
increasing audience members’ commitment to social needs, personal 
integrity and the common good: a matter of heightened importance during 
a global pandemic. Among other topics related to the conference theme, 
we highlight the following:

How do media companies develop a true “architecture of listening” 
(MacNamara, 2016)? Could it allow them to produce content that is 
emotionally engaging for viewers reached through all devices and platforms?

To what extent do media companies translate their social 
responsibilities into directions for production, commercialization, and 
distribution of content with a “social footprint”?

During times of national or international crisis, as with the current 
Covid-19 pandemic, what actions are required for media companies’ to 
live up to their social responsibilities? How critical are brand trust 
and content engagement to their abilities to do so? Is the spreading of 
untruths to a receptive audience a situation where brand trust and 
social responsibilities conflict? Under what conditions does brand trust 
align with social responsibility?

What are the prerequisites and framework conditions for building or 
fostering credible and trustworthy brands today?

What can academia and industry learn from each other? And what does this 
mean for media management education, the translation of scientific 
knowledge into practice, and the media management research agenda?

How should the media and creative industries respond to the volatility, 
uncertainty, complexity and ambiguity that characterize today’s world? 
What are the appropriate roles for internal governance, public media and 
policy institutions in shaping that response?

Submission Requirements

Submissions will be judged on the basis of extended abstracts of no more 
than 1000 words, not including references. All submissions will be peer 
reviewed.

Main conference language: English

Special sessions languages : Portuguese and Spanish

Submissions are due:

First Submission Stage: until July 31. Acceptance Confirmation by August 
5. Qualifies for Early Bird Registration fee of 260 €.

Second Submission Stage: until August 31. Acceptance Confirmation by 
September 5. Qualifies for Intermediate Registration fee of 300 €.

Third and Final Submission  Stage: until  September 31.  Acceptance 
Confirmation by October 5.  Standard (undiscounted) Registration fee of 
350 €.

Guest Ticket: 120 €.

Online participation fee: 80 €.

PhD candidate registration fee: 200 €.

Online participation includes access to the documentation of the conference.

All other tickets include access to the conference, access to the 
documentation, and include four meals (all lunches + two dinner parties) 
and coffee breaks

Conference dates: October 20-22, 2022

Submissions | 2022 IMMAA Conference website hyperlink:

https://docs.google.com/forms/d/e/1FAIpQLSeBGHngSyxnIYlJna8NQ9rZWTi_oRz1YV86i9b0UmFakLFp-w/viewform 
<https://docs.google.com/forms/d/e/1FAIpQLSeBGHngSyxnIYlJna8NQ9rZWTi_oRz1YV86i9b0UmFakLFp-w/viewform>

Submissions | 2022 IMMAA Conference E-mail: (immaa.porto.22 /at/ gmail.com) 
<mailto:(immaa.porto.22 /at/ gmail.com)>

Sincerely,

Zvezdan Vukanovic

IMMAA Executive Board Member

https://immaa.org/zvezdan-vukanovic/ <https://immaa.org/zvezdan-vukanovic/>

The International Media Management Academic Association (IMMAA) - 
https://immaa.org <https://immaa.org>

The International Media Management Academic Association (IMMAA) is a 
globally distributed association of academics and academic institutions 
researching and teaching Media Management in its many facets. IMMAA was 
founded with the mission of bridging the gaps in this field between 
research, industry needs, and education. Through its yearly conferences, 
scientific publications, and other networking activities, IMMAA brings 
together researchers and media professionals with diverse backgrounds 
and perspectives to promote the discourse required to advance the 
knowledge base media executives and policy makers draw on to respond to 
the challenges posed by the dynamic and rapidly changing media sector.

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