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[Commlist] CFP - Annual Conference of the International Media Management Academic Association (IMMAA)
Mon Apr 25 07:06:58 GMT 2022
CALL FOR PAPERS
International Media Management Academic Association (IMMAA)
Management, Trust, and Value for Media and Creative Work
Porto, October 20-22, 2022
Creative Work and Services
Consumers and the Public Interest
Roles for Media Businesses
Media Policymakers and Cultural Governance
Faculty of Arts and Humanities of University of Porto
For the 2022 conference, IMMAA especially encourages submissions related
to the conference theme, Management, Trust, and Value for Media and
Creative Work. The last decade has witnessed digital and social
transformations that have accelerated both audience fragmentation and
the consumption of audiovisual content in multiple formats via multiple
platforms. An important consequence is that members of a significant
fraction of the aggregate media audience have changed the way they
consume media. The demand for personalized content has grown and the
digital component of the audience, in particular, has become
increasingly fragmented. Because digital users frequently employ
multiple screens to view the same content, while basing their screen
choices on their locations and circumstances at any given moment,
content providers have found it increasingly difficult to retain
viewers’ attention and maintain high levels of emotional connection and
engagement. New media services and changing media consumption habits
have also contributed to audience fragmentation and, many would argue,
political polarization that makes society-level agreement on choices
among policy options difficult to achieve. There is thus a need for new
thinking on the roles of policymakers and media decision makers in
ensuring that in their efforts to attract and retain audiences, media
services also contribute to the general well-being of the societies they
serve. Do we need to acknowledge tradeoffs in the pursuit of business
and societal goals, and what role or roles does trust play in the
pursuit of these goals?
The 2022 conference aspires to be a venue for sharing best practices
that can help media companies evaluate levels of audience interaction
and engagement at each stage in the value chain in this new environment.
We would like to hear about cases of engagement with the audience in the
phases of production, distribution, or commercialization, and how each
relates to the value of a media brand. We also welcome research on the
creation of content that leaves a “social footprint” in its audience by
increasing audience members’ commitment to social needs, personal
integrity and the common good: a matter of heightened importance during
a global pandemic. Among other topics related to the conference theme,
we highlight the following:
How do media companies develop a true “architecture of listening”
(MacNamara, 2016)? Could it allow them to produce content that is
emotionally engaging for viewers reached through all devices and platforms?
To what extent do media companies translate their social
responsibilities into directions for production, commercialization, and
distribution of content with a “social footprint”?
During times of national or international crisis, as with the current
Covid-19 pandemic, what actions are required for media companies’ to
live up to their social responsibilities? How critical are brand trust
and content engagement to their abilities to do so? Is the spreading of
untruths to a receptive audience a situation where brand trust and
social responsibilities conflict? Under what conditions does brand trust
align with social responsibility?
What are the prerequisites and framework conditions for building or
fostering credible and trustworthy brands today?
What can academia and industry learn from each other? And what does this
mean for media management education, the translation of scientific
knowledge into practice, and the media management research agenda?
How should the media and creative industries respond to the volatility,
uncertainty, complexity and ambiguity that characterize today’s world?
What are the appropriate roles for internal governance, public media and
policy institutions in shaping that response?
Submissions will be judged on the basis of extended abstracts of no more
than 1000 words, not including references. All submissions will be peer
Main conference language: English
Special sessions languages : Portuguese and Spanish
Submissions are due:
First Submission Stage: until July 31. Acceptance Confirmation by August
5. Qualifies for Early Bird Registration fee of 260 €.
Second Submission Stage: until August 31. Acceptance Confirmation by
September 5. Qualifies for Intermediate Registration fee of 300 €.
Third and Final Submission Stage: until September 31. Acceptance
Confirmation by October 5. Standard (undiscounted) Registration fee of
Guest Ticket: 120 €.
Online participation fee: 80 €.
PhD candidate registration fee: 200 €.
Online participation includes access to the documentation of the conference.
All other tickets include access to the conference, access to the
documentation, and include four meals ( all lunches + two dinner
parties) and coffee breaks
Conference dates: October 20-22, 2022
Submissions | 2022 IMMAA Conference website hyperlink:
Submissions | 2022 IMMAA Conference E-mail: (immaa.porto.22 /at/ gmail.com)
<mailto:(immaa.porto.22 /at/ gmail.com)>
The International Media Management Academic Association (IMMAA) -
The International Media Management Academic Association (IMMAA) is a
globally distributed association of academics and academic institutions
researching and teaching Media Management in its many facets. IMMAA was
founded with the mission of bridging the gaps in this field between
research, industry needs, and education. Through its yearly conferences,
scientific publications, and other networking activities, IMMAA brings
together researchers and media professionals with diverse backgrounds
and perspectives to promote the discourse required to advance the
knowledge base media executives and policy makers draw on to respond to
the challenges posed by the dynamic and rapidly changing media sector.
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