[Commlist] CFP: Edited volume in Bloomsbury Series in Asian Celebrity and Fandom Studies

*CFP: ‘Star and Celebrity Branding within Asia: Using Comradery Capital’ 
edited volume for Bloomsbury Series in Asian Celebrity and Fandom Studies*

/Editors/: Jackie Raphael and Celia Lam

*Call for chapters*

The centrality of the celebrity commodity to the flow of cultural and 
economic capital in mediascapes has been explored by scholars such as 
Driessens and Marshall who note that celebrities are “manufactured by 
the celebrity industry” (Driessens, 2012, p. 643), and a mechanism to 
sell products. Marshall notes that the “celebrity as public individual 
who participates openly as a marketable commodity serves as a powerful 
type of legitimation of the political economic model of exchange and 
value – the basis of capitalism – and extends that model to include the 
individual (2014 [1997], p. xlviii).


The commodification of celebrity interactions is a lens adopted by the 
editors in a previous publication to suggest that a “comradery capital” 
operates in contemporary celebrity culture. Comradery capital refers to 
the inherent value of the presentation of celebrity friendships and cast 
dynamic and how these are utilised for the promotion of movies, 
television shows, charities, and products. The capital can fluctuate 
depending on levels of authenticity and how the relationship is 
performed. It is used to refer to groups of celebrities and a mix of 
gender dynamics.

To further explore the operation of comradery capital, we wish to 
examine the various readings of comradery capital across countries in 
Asia. For example, /The Avengers/cast promotes their dynamic and films 
in interviews across Asian countries. Similarly, the way Gal Gadot and 
Chris Pine perform their friendship in the promotion of the /Wonder 
Woman/films or Chris Hemsworth and Tessa Thompson for /Men In Black 
International/.

We would like to capture cultures from around Asia including Japan, 
Korea, Dubai, Lebanon, India, China, Iran, Singapore, Pakistan, 
Malaysia, Israel and Indonesia. In examining the way comradery capital 
is performed and perceived in these various regions, this edited volume 
aims to capture the way in which celebrities vary their performances of 
friendship to take into account cultural differences of acceptable 
physical contact, understanding of language and slang, and the reading 
of sexuality and gender.


We welcome contributions that focus on the political economy of 
comradery capital, as well as the affective/empowering dimensions of 
comradery capital, including fan and consumer relations.

Topics could include, but are not limited to:

  * Promotion of Hollywood films in Asian contexts
  * Reception of Hollywood cast dynamics in Asian contexts
  * The creation and presentation of cast dynamics in Asian contexts,
    including same and mixed gender (binary and non-binary) casts
  * The reception of regional cast dynamics in Asian contexts
  * Creation and reception of joint or group celebrity persona

**

*Submission*

Please send the following to the editors at: 
(cjcelebrityresearch /at/ gmail.com) <mailto:(cjcelebrityresearch /at/ gmail.com)>by 
July 1, 2022:

  * 300-word abstract
  * 100-word bio
  * 5-6 key words

*
*

*Anticipated timeline:*

Abstract submission deadline: July 1, 2022

Submission of full proposal to Bloomsbury: September 1, 2022

If the proposal is accepted, full chapters would be expected by February 
2023.


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