[Commlist] cfp - BledCom 2019 - 27th International Public Relations Research Symposium

*Abstracts deadline for BledCom 2020 is February 1, 2020*


The 27th International Public Relations Research Symposium (BledCom) 
will be held on July 3 & 4, 2020 in Rikli Balance Hotel (formerly Hotel 
Golf) Lake Bled, Slovenia.

BledCom 2020 conference theme is The impact of public relations on 
organizations and society. For this year’s theme, we take our cue from 
an allied discipline – mass communication/mass media – that has a stream 
of “media effects” theories dating back at least to the 1980s assessing 
the various dimensions of mass media effects on individuals, 
organizations (including families), and society. We feel that our field 
has not adequately addressed this aspect of our existence, which has led 
to reputational issues such as public relations being construed mostly 
as “spin doctoring” on behalf of corporate or similar interests. The 
Bell Pottinger debacle is a case in point. Our field will benefit from 
reflection including an assessment of the varied purposes for which 
public relations has been, and can be, used. Examples are public 
information campaigns to build societies and nations engaged by NGOs and 
IGOs (intergovernmental organizations). The following are some topics 
subsumed under this theme:

• Impact of public relations on organizational culture

• Impact of public relations on societal culture

• Case studies of the use of public relations for betterment of society

• Critique of public relations as a tool for cultural hegemony

• Public relations for societal development

• Public relations for nation building

• Public relations as a tool for trade negotiations between, and among, 
countries

• How public relations contributes directly to “the bottom line”

• How public relations contributes indirectly to “the bottom line”

• Public relations and its contributions to relationship building and 
management

Abstracts that are between 500 and 800 words (including title and 
keywords) with up to 5 references are invited. Please note that as has 
been the norm in the past, BledCom welcomes ALL papers that are relevant 
to public relations and communication management and not just papers 
that discuss the conference theme. BledCom also welcomes panel proposals.

Paper abstracts and panel proposals should be submitted via email to 
(bledcom /at/ fdv.uni-lj.si) <mailto:(bledcom /at/ fdv.uni-lj.si)> no later than 1 
February 2020. Decisions will be made by 4 March 2020 after peer review. 
Full papers not exceeding 6.000 words will be due by 16 September 2020. 
The organizing committee will serve as guest editors of a special issue 
of Corporate Communications: An International Journal, based on papers 
presented at BledCom 2019. A separate publication of the conference 
proceedings will feature the remaining papers.

Call for Papers 2020is available on:

https://www.bledcom.com/asset/hwmdzsuq3bNuptp6e

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