[ecrea] Changing the rules of the game? An interdisciplinary symposium

Changing the rules of the game? An interdisciplinary symposium examining 
the relationship between sport and media May 16/17th 2018, hosted by the 
Centre for Communication and Culture, Department of Social Sciences, 
Loughborough University, UK
DEADLINE FOR ABSTRACTS IS FAST APPROACHING - 19TH JANUARY 2018

The literature on the relationship between sport and media has grown 
quite noticeably in recent years, whether in relation to mega events, 
branding and marketing, fandom, sporting celebrity or broadcasting 
rights. It has been argued that the reach and popularisation of digital 
platforms has transformed the ways in which sports is played, watched, 
marketed and understood, driving new business models, generating novel 
connections between players and fans and, in some cases, changing the 
rules of the game as sports seek to broaden their appeal to media 
audiences and broadcasters.

While the expansion of broadcasting rights around the globe has fuelled 
record levels of investment in some sports, even the most popular are 
having to find new ways of engaging audiences, notably those from 
younger generations. For instance, the continuing investment of clubs 
and sports authorities in their own media platforms is likely to impact 
on the future development of sport around the globe.   Elsewhere, 
E-sports are now being taken increasingly seriously by sporting 
organisations and sponsors with the 2022 Asian Games incorporating 
E-sports as a medal event.
This event seeks to take stock of current developments in the field and 
critically assess new theoretical and methodological approaches. Of 
particular interest will be current debates around mediatization in 
understanding contemporary trends in the domain of sport.
Loughborough University was recently named the best sporting university 
in the world in the global QS higher education league table and the 
event will feature contributions from both established and emerging 
scholars, including Toby Miller, Michael Silk and Kirsten Frandsen.
We welcome papers from post-graduate as well as established researchers 
in any discipline that can contribute to our understanding of the 
sport-media nexus, including, but not limited to; Broadcasting and 
sports rights Branding and marketing Crisis communication in sports 
Sport and celebrity Sport and disintermediation Globalisation, 
trans-nationalism and cosmopolitanism Sports coaching and tactics Fandom 
and fan experiences Fan media E-sports Sport and surveillance Mega 
events/media events/media spectacles Sport and everyday life Sport, 
media and identity Sports and (mis)management Datafication and sport 
Regulation of media sport

The conference fee, which will cover lunch and refreshments, will be £50.
Please send abstracts (250 words) to Michael Skey, (m.skey /at/ lboro.ac.uk) by 
Friday 19th January 2018.


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