[ecrea] CALL FOR PAPERS Spring 2011 - Central European Journal of Communication

CALL FOR PAPERS




Vol. 4, No 1 (6), Spring 2011
Guest Editor: Jerzy Oledzki, (University of Warsaw, Poland)

THE ROLE AND FUNCTION OF PUBLIC RELATIONS IN 
CONTEMPORARY SOCIETY. PR BETWEEN SERVICE FOR AN ORGANIZATION AND THE PUBLIC


In a civilized world developed public relations 
activities are founded on the belief in the 
capacity of men to communicate with others in the 
name of common good. PR specialist is therefore 
expected not only to conduct dialogue with the 
specified public groups, but also to have 
practical knowledge about ways and tools that 
make it effective. Continuous development of 
those tools, deeper knowledge about human 
behaviour, as well as technological advances in 
the area of communication means results in the 
fact that public relations business becomes 
richer and covers a broader scope of 
communications. Evolutionary democratization of 
communication in the contemporary world has an 
impact on the development of PR techniques and 
tools, while rising social requirements impose 
better professional PR standards and more focus 
on the presented values and ethics.

Therefore, an immanent feature of current public 
relations involves a constant evolution of 
methods and means of communication, and thus 
permanent development. It is well known, that 
after the four well known stages of PR 
development outlined by J. Grunig and T. Hunt we 
already face another one, referred to as 
"win-win" or "community PR". We should assume, 
that 100 years ago in the United States the idea 
of PR was not presented as a mature and perfect 
creation, but rather as a concept that requires 
polishing, optimizing and nourishing. We want to 
see PR like an element of democracy, which cannot 
exist in monoculture and dictatorship. There are 
no possibilities of development in the climate of 
mafia-like intimidation, corruption, when access 
to information is limited, perspectives of 
regarding or assessing concrete institutions 
(businesses), people, groups or parties are 
deformed. Without PR understood in this way 
public communication will have no sufficient 
tools of critical thinking and assessment - which we expect of all mass media.


> Manuscript submission
>
> We ask scholars and researchers interested in 
> theory and research on the contemporary meaning 
> and practice of public relations firms and other 
> PR consultants and professionals to submit an 
> abstract of maximum 500 words before March 31, 
> 2010. Ten papers for the publication will be 
> selected before April 30, 2010. Full manuscripts 
> should be submitted before June 30, 2010 
> according to the Style and Manuscript Guidelines:
>
> http://www.cejc.ptks.pl/index1.php?id=mg
>
> Please note that Central European Journal of 
> Communication accepts only online submissions:
> (journal /at/ ptks.pl)
>
> We are looking forward for the future cooperation!
>
> Polish Communication Association
>
>
> The process of publication
>
> March 31, 2010
>
> Deadline for abstract submission
>
> April 30, 2010
>
> Evaluation of abstracts, selection of 10 papers for the publication
>
> June 30, 2010
>
> Deadline for full manuscripts submission
>
> September 30, 2010
>
> Deadline for editorial work
>
> Spring 2011
>
> Publication
>
>
> Central European Journal of Communication (ISSN 
> 1899-5101) is published twice a year (in Spring 
> and Fall) on behalf of the Polish Communication 
> Association. The refereed journal provides an 
> international forum for empirical, critical and 
> interpretative, quantitative and qualitative 
> research examining the role of communication and 
> mass media. Central European Journal of 
> Communication welcomes high quality research and 
> analysis from diverse theoretical and 
> methodological approaches, as well as reviews of 
> publications and publishes notes on a wide range 
> of literature on media and communication 
> studies. Submission of original articles is open 
> to all researchers interested in different 
> fields of media and communication studies.
>
> Contact
> CENTRAL EUROPEAN JOURNAL OF COMMUNICATION
> 50-149 Wroc³aw, ul. Koszarowa 3
> Poland
> tel. +48 (0) 71 375 50 69tel. +48 (0) 669 614 033
> (journal /at/ ptks.pl)
> www.cejc.ptks.pl
>
> Guest Editor: prof. Jerzy Oledzki, University of Warsaw: (j.oledzki /at/ uw.edu.pl)

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