INTERNATIONAL CONFERENCE
ON
INTERCULTURAL COMMUNICATION
CALL FOR PAPERS
Dear friends and colleagues,
The IMS Noida and the SJMC is jointly organizing 
an International Conference on Intercultural Communication in September, 2009.
The Institute of Management Studies (popularly 
known as IMS-Noida) is a premier management 
education institution, ranked top among the 
upper 50 business schools in India, is pleased 
to inform you that it is going to hold an 
international conference on 'Intercultural 
Communication' between September    3rd to 5th, 2009 at its campus.
PRESENTATION OF TOPIC
The globalization and privatization had brought 
a number of dramatic changes in the otherwise 
conservative cultures and traditional societies 
world over in the last one decade. The working 
styles and the business culture have created an 
impact on their living styles. The 24x7 work 
culture had brought in their fold a number of 
new waves in their cultures breaking the 
traditional barriers in respect of family 
traditions and relationships. A larger part of 
the major change in all spheres is due to the 
fast growing media, which is also a consequence 
of globalization and privatization. The 
increasing TV and cable networks, multiplicity 
of networking channels, FM Radios, internet and 
mobile technologies, besides the market driven 
journalism being pursued by the print media -- 
all together have intertwined the fabrics of 
society into a new culture. The native and 
traditional cultures of third world countries 
are thus undergoing radical changes at a faster pace than ever.
Even, India a country with a bewildering 
diversity in culture, yet representing â??unity 
in diversityâ?? over centuries could not escape 
the onslaught of alien cultures. The traditional 
societies and life styles in India have begun to 
change. This change has become more perceptible 
than ever in the past up to the grass 
roots?villages?level. If one understands 
cultures is in the widest sense of the word as 
the whole conflicting way of living, knowing and 
acting of a major group of people, then they are 
communicatively mediated. Through the media 
people in any society become socialized within 
the cultures, and degree of socialization is 
often expressed through communication itself. 
Most of the times, these processes of change 
occur increasingly via technical ties of media, 
beginning with newspapers and journals, through 
television, radio and film up to the so-called 
hybrid media of computers and mobile phones. The 
studies on intercultural communication are 
therefore becoming very interesting and of 
importance. Against this backdrop, the 
conference on intercultural communication will 
provide a platform to discuss the socio-cultural 
changes expressed in terms of communication.
Research proposals in the form of abstracts 
followed by the full papers after the peer 
review and notification of selected abstracts 
are invited from the scholars world over 
interested in sharing the impact of 
globalization on the native cultures of 
developed and developing countries across the 
globe. The proposals are welcome from any part 
of the world throwing light on the fall out of 
globalization on the cultures which include life 
styles, business styles and working styles in communication.
The proposals must be attempting to describe the 
cultural changes in any society within the ambit 
of media and communication studies theoretically 
and empirically. Secondly, the subject of the 
conference is to reflect how change can be 
described adequately and also how it can be 
operationalised. Third, the conference addresses 
the question of the significance of research on 
media cultures for the theoretical development 
of media and communication studies.
Proposals/abstracts not exceeding 250-300 words 
on the following themes, though not strictly limited to these are welcome:
Themes and Sub-themes
Media and Culture
Concepts of media culture
Empirical media culture research
Historical dimension of media cultural change
Present relevance of media cultural change
Media politics, public sphere and political discourse cultures
Integration, segregation and conflicts in media cultures
Cultures of journalism, production and organization
Contents, formats and discourses of media cultures
Everyday life, appropriation and socialization in media cultures.
Media and business
Advertising impacting on national and regional cultures
Imitation of international advertising styles 
and their impact on native cultures
Changing patterns of business communication
New forms of business culture-Malls, Big Bazaars, Kiosks, village fairs, etc.
Rural advertising and new ways of communication strategies
New Content designs?E-Learning, E-business, E-Commerce, E-Bay
Role of search engines in setting new agendas 
for cross cultural business communication 
strategies-comparative studies of developing and developed world.
Media and religion
Changing patterns of devotional communication-developing and developed world.
News forms of devotional 
communication-developing and developed world-comparative study
New Media and devotional communication
Emerging new cable and network channels of spread of religious messages
Cross cultural influences on devotional messages/formats
Media and politics
New forms of political communication-mediating the messages
New formats of political communication- PR-ized, mediatized communication
Technological changes to suit the new political 
communication strategies?Use oof graphics, 
multimedia and convergence to enhance the efficacy of the political messages.
Media economy and politics
Influence of politics on media economy
Liberalization of media and privatization-impact on cultures
     Media and Politics
·        New forms of political communication-mediatizing the message
·        New formats of political 
communication-PR-ized, mediatized communication.
·        Technological changes to suit the new 
political communication strategies-Use of 
graphics, multi media and convergence to enhance 
the efficacy of the political messages.
·        Media economy and political economy
·        Influence of politics on media economy
·        Liberalization of media and privatization-impact on cultures.
Media and Social change
Influence of media on impressionable age groups women, and children.
Impact of reality shows and social TV, fashion 
shows, music channels, multinational and 
national channels on the native cultures
Perception of audience of the violence, sex and 
illegal activities shown on TV both live and 
reconstructs with graphics/multimedia
Advantages and disadvantages of participatory shows on TV viewers
Influence of commercials and content and formats 
of advertising, brand management, brand image, 
brand efficacy, testimonials, paired associations, brand recall, etc.
Media Management
Media organization, structure and ownerships, 
investments and networking channels
Concept of prime time, planning and development of programs
Prioritization of news, entertainment as news, film news
Space for cartoon, animation programs, and children programs, etc.
Content development, Gate keeping, Agenda 
setting, adversarial roles, service to public
Media laws and ethics
Media accountability, new paradigms-self 
regulatory or state control, responsible 
journalism, criteria for selecting good news and 
bad news, over sensationalization, etc.
Limitations of freedom of expression, 
dramatization of human interest stories, 
investigative journalism with hidden cameras, paparazzi, etc.
Role and portrayal of women as vamps, sex symbols, etc.
Invited keynote speakers:
Many eminent national and international key note 
speakers would chair, besides preside over the 
inaugural and valedictory functions.
They will be notified a short time before the Conference.
Programmme
Sessions
The Conference will have the following Sessions on three days
 Day one ?September3, 2009 >
Morning Session ?
Inaugural Session: i. Inauguration (Details would be notified soon)
                                    ii. 
Speeches/Presentation of Papers by the Key note Speakers
Tea break
Presentation of Papers on each of 6 sub-themes simultaneously.
Reporting on the important findings of the presentation.
Lunch break.
Post Lunch Session-Presentation of Papers on 
each of 6 sub-themes continued simultaneously.
Tea Break
Presentation of Papers on each of 6 sub-themes continued simultaneously.
Reporting  of the important findings of the presentation.
Day two-September 4, 2009
1.      Morning Session: i. 
Speeches/Presentation of Papers by the Key note 
Speakers. ii.Presentation of Papers 6 
sub-themes-discussions would be sub-theme wise.
2.      Reporting of the important findings of the presentations.
3.      Lunch Break
3. After noon session: Presentation of Papers sub-theme wise continued.
4.  Reporting of the important findings of the presentations
5. Tea Break.
6. After noon- Presentation of Papers sub-theme wise continued
7. Reporting of the important findings of the presentations
Day three-September5, 2009
1. Morning Session: i. Speeches/Presentation of 
Papers by the Key note Speakers.
ii. Presentation of Papers 6 sub-themes-discussions would be sub-theme wise.
     2. Reporting of the important findings of the presentations.
     3. Lunch Break
     4.. After noon session: Presentation of Papers sub-theme wise continued.
5. Reporting the important findings of the presentations
6. Tea Break.
5. After noon- Summing of 3days proceedings by 
the Chief Reporter in consultation with the 
session wise reporters and preparation of final report.
6. Closing Session: i. Submission of Final 
Report on the outcomes of the conference
ii. Valedictory Function (details would be notified soon)
Registration Fees
The registration fees for the international/national delegates
100 USD or 60 GBP for foreign delegates
Rs. 5000/- (two nights) for boarding and lodging 
for international delegates, and Rs.2500/- for local Indian delegates
Rs. 2000/- for students without boarding and lodging
Registration fee should be submitted through the 
Demand Draft/Pay order along with the 
registration form duly filled and sent to the following address.
Registration online is also possible through the operation of swift account.
Details for Swift banking:
Beneficiary's Name:  IMS Noida, Address: A-8B 
IMS Campus, Sector - 62, Noida, INDIA Account 
number ? 114402000010050, Beneficiary Bank: 
CENTURIAN BANK OF PUNJAB LIMITED Address: Sector 
- 16, Noida, INDIA Or PLEASE REMIT PROCEEDS TO 
HSBC BANK, 140 BROADWAY 11TH FLOOR, NEW YORK, 
USA or SWIFT-MRMDUS33 FOR FURTHER CREDIT TO 
CENTURION BANK OF PUNJAB LIMITED. (CTRNINBBDEN), 
USD A/C No. 000-05144-6, For Further Credit to 
A/C No. 114402000010050 of IMS Noida
The DDs or Payorders should be addressed to: The 
Institute of Management Studies, Noida 201303 NCR Goutambuddhanagar, India.
The DDs or   Pay orders should be sent on or 
before the closing date of Registration?July 31, 2009. >
Travel and Accommodation
Requests for Travel Grants
Faculty/Post doctoral fellows/Research scholars 
may avail different kinds of travel 
grants/fellowships under   various exchange programs to attend the conference.
Many Institutions abroad, and in India as well, 
offer travel grants for the purpose of 
research/presenting papers or   to attend 
conferences overseas. We wish to welcome all 
those, who request for travel grants to avail 
such opportunity to attend the conference.  At 
the same time we wholeheartedly welcome all 
others to make it convenient to attend this 
conference and make it a grand experience.
Over 50 international and 150 national delegates 
would be accommodated in the conference. Hence 
we would like to invite all the enthusiastic 
scholars to visit India and present papers by 
submitting their abstracts as early as they can.
Accommodation
Transport, accommodation and food would be 
provided to all the international and national 
delegates attending the conference (By paying 
the appropriate registration fees immediately 
after receiving the notification of acceptance 
of their abstracts/full papers)  and presenting 
the papers during the days of the conference.
Tourism and Cultural Programs
There will be a sight seeing to select tourism 
spots on the evenings of select days on payment 
basis. Details would be informed during the days 
of the conference. Proposals are under study to 
arrange cultural programs for the foreign and 
Indian delegates during the evenings prior to dinner.
Submission of Abstracts/Full Papers
Submission of abstracts and full papers:
Send the abstract/full papers to 
<mailto:(cshnmurthy-seminar /at/ imsnoida.com)>(cshnmurthy-seminar /at/ imsnoida.com) 
with cc to <mailto:(dean_journalism /at/ imsnoida.com)>(dean_journalism /at/ imsnoida.com)
All the abstracts are peer reviewed by the 
experts committee in the respective fields. Only 
abstracts accepted for presentation would be 
notified for submitting the final and full papers.
Notification for the Conference: January 2009
Notification inviting abstracts: Feb 28, 2009 (First Call)
2nd Call for abstracts: March 1, 2009
Last date for submission of Abstracts: April 15, 2009
Notification of acceptance of abstracts:  April 30, 2009
Deadline for Registration: May 30, 2009
Dead line for the submission of full papers:  June 30, 2009
For further information on the conference and 
for the full call for papers, please visit the web page
Responsible for organization of Conference:
Convenor: Prof.Dr.Devesh Kishore, Dean, School 
of Journalism and Mass Communication, IMS, Noida.
<mailto:(Dean_journalism /at/ imsnoida.com)>(Dean_journalism /at/ imsnoida.com)
Registration and Details of Programme: 
Prof.Dr.N.K.Trikha. Professor in Journalism and 
Mass Communication, SJMC, Noida.
<mailto:(n.k.trikha /at/ imsnoida.com)>(n.k.trikha /at/ imsnoida.com)
Travel and Accommodation: Dr.Vinita Gupta, Asst 
Professor, School of Journalism and Mass Communication.
<mailto:(vinitagupta /at/ imsnoida.com)>(vinitagupta /at/ imsnoida.com)
Submission of Abstracts/Full papers: 
Prof.Dr.CSHN Murthy, Professor in Journalism and 
Mass Communication, SJMC, IMS Noida.
<mailto:(Cshnmurthy-seminars /at/ imsnoida.com)>(Cshnmurthy-seminars /at/ imsnoida.com) 
with a CC to 
<mailto:(dean_journalism /at/ imsnoida.com)>(dean_journalism /at/ imsnoida.com)
Venue
Would be notified soon.
Sitemap
The IMS Noida Site Map is Posted.
How to Reach Delhi and Noida
The Google Map giving the route is posted.
We look forward to hearing from you.
Best wishes,
The SJMC Team of IMS, (Noida) UP India
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