[Commlist] new book: The Need to Rename Tech

The Need to Rename Tech
Crystal Chokshi and Robin Mansell (Eds.)

The Need to Rename Tech is a book about words that fool us into thinking 
the digital technologies we use every day are beautiful, benign, and 
consequence-free.
They are not.
As the writers in this edited collection show, digital technologies have 
serious social, political, and climate consequences. These consequences 
are concealed by reductive nouns and misleading metaphors-think 
"learning management system" and "predictive tech"-brilliantly coined by 
the technology industry to resist change and sustain the status quo.
Each of the 15 chapters in this book discusses a specific technology 
and, crucially, makes a move to rename it. Collectively, we subvert Big 
Tech's careful branding and rechristen today's most popular technologies 
in ways that point explicitly to their problems. This book proposes an 
alternative vocabulary for digital technologies in the Anthropocene, 
drawing attention to what they actually bring about instead of parroting 
Silicon Valley notions of what people should buy.

Get the Book here: 
https://link.springer.com/book/10.1007/978-3-032-05155-4 or order a 
(library) copy. 20% discount code: PALAUT

About the editors

Robin Mansell (FAcSS, FBA) is Professor Emerita, London School of 
Economics and Political Science. She holds a Doctorate Honoris Causa, 
University of Fribourg and is recipient of the C. Edwin Baker Award (ICA 
Philosophy, Theory & Critique Division). Co-editor, Handbook of Media 
and Communication Governance (2024 Edward Elgar).

Crystal Chokshi is an Assistant Professor in the School of Communication 
Studies at Mount Royal University in Calgary, Canada. She has published 
critical perspectives on technologies in The Journal of Digital Social 
Research, Surveillance & Society, Culture Machine, Real Life, and The 
Conversation Canada.
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