[Commlist] New book: The Person in Politics: Pronouns and Political Personalization in U.S. Presidential Campaigns

*New Book: /The Person in Politics: Pronouns and Political 
Personalization in U.S. Presidential Campaigns/*
*/
/*
Published by John Benjamins in the series /Discourse Approaches to 
Politics, Society and Culture /(DAPSAC 107), this book explores the 
growing trend of personalisation in political communication, where 
individual personalities often overshadow parties and ideologies.

/The Person in Politics /examines the linguistic aspects of this shift 
through a cognitive semantic analysis of pronominal references in U.S. 
presidential nomination acceptance speeches. It highlights how 
politicians emphasise individual leadership and construct collective 
identities using personal pronouns.

This book will be valuable for scholars in cognitive linguistics and 
political communication, as well as practitioners interested in the 
strategic use of language in campaigns.

*More information*: https://benjamins.com/catalog/dapsac.107 
<https://benjamins.com/catalog/dapsac.107>

*Table of contents: *
Acknowledgements pp. ix–x
List of figures pp. xi–xii
List of tables | pp. xiii–xiv
Chapter 1. Introduction: Towards personalized political communications 
pp. 1–19
Chapter 2. Personalized politics: Causes and effects pp. 20–53
Chapter 3. The language of political personalization: Deixis and image 
schemas pp. 54–84
Chapter 4. The politics of pronouns, the pronouns of politics pp. 85–97
Chapter 5. Operationalizing pronouns in politics: The method of a 
linguistic analysis pp. 98–115
Chapter 6. A linguistic analysis of personalization in politics: Results 
and discussion pp. 116–134
Chapter 7. Political personalization in detail: Case studies pp. 135–163
Chapter 8. Pronouns, politics, and personalization: Conclusion pp. 164–173
References pp. 174–191
Sources pp. 192–196
Index pp. 197–198

*Contact*: Lilla P. Szabó, (lilla.szabo /at/ uni-corvinus.hu)



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