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[Commlist] New book: ‘Asian Celebrity Cultures in the Digital Age’
Thu Mar 27 15:57:18 GMT 2025
Jian Xu, Divya Garg, and Glen Donnar are thrilled to share that the new 
book, /Asian Celebrity Cultures in the Digital Age/, co-edited by Jian 
Xu (Deakin University), Glen Donnar (RMIT University) and Divya Garg 
(University of Melbourne) has been officially published by Hong Kong 
University Press.
*_https://hkupress.hku.hk/Asian_Celebrity_Cultures
*
This groundbreaking collection marks the first comprehensive study of 
how celebrity cultures are transforming in increasingly globalised and 
digitalised Asian societies. Featuring original case studies from 
diverse regions—including India, mainland China, Hong Kong, the 
Philippines, Singapore, Vietnam, Indonesia, Thailand, South Korea, and 
Japan—the book offers fresh insights into the de-Westernisation and 
internationalisation of celebrity studies. It is an essential read for 
anyone interested in celebrity, fandom, digital media and communication, 
and cultural studies.
Please check the table of contents below:
*Introduction:*
Doing and Consuming Celebrity: Transformations in Asian Celebrity 
Cultures in the Digital Age
//
*
*
*Part I: The Digitalisation of Celebrity Politics: Participation, 
Diplomacy, and*
*Influence*
2. Crisis, Vulnerability, and Celebrification: Ageing Hong Kong Action 
Stars, Social Media, and Celebrity Politics
/Dorothy Wai Sim Lau and Glen Donnar/
3. ‘Warming the Cockles’: Social Media and Singapore’s Political 
Celebrity-Scape
/Howard Lee and Terence Lee/
4. ‘Telling China’s Stories Well’ through /Wanghong/: Rethinking China’s 
Soft Power and Public Diplomacy in the Influencer Era
/Jian Xu and Lina Qu/
5. Influencer Politics in Vietnam: Empowering Democracy or Authoritarianism?
/Anh Tuan Le and Viet Tho Le/
6. The Possibilities, Marginality, and Politics of Philippine Celebrity 
Culture in the Digital Age
/Earvin Charles B. Cabalquinto/
/
/
*Part II: Online Fandom and Celebrity Performance: Transnationality and 
Authenticity*
7. Borrowing from the Korean Wave to Build the Thai Wind: Online Fandom, 
Virtual Concerts, and the Production of Thai ‘Boys Love’ Celebrity
/Thomas Baudinette and Kwannie Krairit/
8. ‘BJYXSZD, or BoXiao Is Real’: Negotiating Queerness through Real 
Person Fiction in Transnational Chinese Idol Fandom
/Divya Garg/
9. ‘Clean and Sanitary’: Liu Yong Fandom and the Chinese Imagining of 
India as Other
/Xiaofei Yang/
10. Livestreaming BTS: Presenting the ‘Unstaged’ Self on Video Streaming 
Platforms
/Ju Oak Kim/
11. Global Exposure, Regional Talent, and Local Language: Redefining 
Stardom in the Era of OTT Services in Post-Pandemic India
/Nandana Bose/
12. #BoycottMulan: Negotiating Transnational Identity and Authenticity 
on Social Media
/Bruno Lovric/
/
/
*Part III: Internet Celebrity and Virtual Influencers: Logic, Reality, 
and Imagination*
13. Making Piety Visible: Indonesian Religious Influencers Performing
Success and Modesty
/Annisa R. Beta/
14. The Aesthetics and Logic of /Wanghong/ in Postdigital China
/Dino Ge Zhang/
15. A Critical Approach to the Virtual Influencer Imma(gination)
/Hugh Davies/
16. VTubers: Animating Characters, Reality, and Disability
/Patrick W. Galbraith and Mark R. Bookman/
Afterword: Towards an Asian Model of Celebrity Culture
/David C. Giles/
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