Archive for March 2025

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[Commlist] New Book: Sharded Media: Trump's Rage Against the Mainstream

Mon Mar 03 10:56:53 GMT 2025



The first book on the second coming of Trump!

William Merrin and Andy Hoskin's 'Sharded Media: Trump's Rage Against the Mainstream', available now by Palgrave Pivot:

https://link.springer.com/book/10.1007/978-3-031-84786-8 <https://link.springer.com/book/10.1007/978-3-031-84786-8>

This is a short, rapid response to Trump’s re-election. Trump’s return confirms that his presidency was not a ‘blip’, before a return to normality, but rather represents a more fundamental and ongoing rupture within liberal democracy. The book looks at the role of digital media in this, in splintering ('sharding') our realities and polarising politics, within the context of a growing anger with failing representative systems and the turn to a strong, populist, destructive, hyper-representative leader to oppose these from within.

Ultimately, it argues that Trump’s rage-filled coalition of the populist poor and the billionaire elite class contains a fundamental tension. Whereas the people are angry at the disconnection of the government and the impact of global neoliberalism upon their industries and communities and want a reinvestment of government back into their lives and a nativist privileging of their needs, the elite have the opposite motivation.

Inspired by Hayek, Rand, Hirschmann, Davidson and Rees-Mogg and contemporary accelerationists like Yarvin, the elite’s anger isn’t simply at the government but at democracy itself and its service of the majority. This is a right-wing philosophy of ‘exit’ from liberal democracy and from the people, in favour of ever-more unregulated neoliberalism and the freedom of creative, genius, entrepreneurial ‘sovereign individuals’. The elites, like Musk, that stir up populist and far-right anger in the people, don’t care about them: they care only for the chaotic destruction of democracy for their own profit.

<https://link.springer.com/book/10.1007/978-3-031-84786-8>
	
SHARDED MEDIA: Trump’s Rage Against the Mainstream - Springer <https://link.springer.com/book/10.1007/978-3-031-84786-8> Sharded Media is the story of how the unleashing of individual public opinion and rage became the most valuable of political currency. The digital’s sharding of experience through personal networks, platforms, recommendations and peer-linked sources, has splintered political awareness, experience and activity.

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