[Commlist] New Book: Early Media Effects Theory & the Suggestion Doctrine

mediastudies.press is a scholar-led, nonprofit, diamond open access 
publisher in the media, film, and communication studies fields. We are 
excited to announce the publication of Early Media Effects Theory & the 
Suggestion Doctrine.

https://www.mediastudies.press/early-media-effects-theory-the-suggestion-doctrine 
<https://www.mediastudies.press/early-media-effects-theory-the-suggestion-doctrine>

While much has been written on the history of media effects research in 
the United States, a casual review of the literature could reasonably 
lead one to believe that little if any such work was conducted until the 
1940s. The anthology, consisting of over 30 public domain works 
originally publishing from the late 19th century to the mid-1930s, 
demonstrates the rich and varied study of media effects before 
mid-century—much of it centered on the concept of “suggestion.” What 
media scholars know today as “persuasion,” social psychologists of the 
early 1900s would have understood as the process of suggestion. The 
works collected in /Early Media Effects Theory & the Suggestion 
Doctrine/ include the original statements on the subject from many of 
the leading social theorists of the age, among them figures such as 
Gabriel Tarde and Gustave Le Bon in France and James Baldwin, Edward 
Ross, and Floyd Allport in the United States.

The book is available online and as a free download in PDF and ePub. A 
paperback version is also available.

https://www.mediastudies.press/early-media-effects-theory-the-suggestion-doctrine 
<https://www.mediastudies.press/early-media-effects-theory-the-suggestion-doctrine>

Early Media Effects Theory & the Suggestion Doctrine appears in 
the Public Domain Series. Scholars interested in proposing volumes in 
this or other series are encouraged to reach out with a query:

https://www.mediastudies.press/proposals 
<https://www.mediastudies.press/proposals>

You can learn more about mediastudies.press, including our operations 
and OA principles, on our site:

https://www.mediastudies.press/about <https://www.mediastudies.press/about>

The press is a member of the Open Book Collective and the ScholarLed 
consortium, and also publishes the /History of Media Studies/ journal. 
Please contact us at press@mediastudies.press 
<mailto:press@mediastudies.press>.

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