[Commlist] New Book: Streaming the Formula 1 Rivalry: Sport and the Media in the Platform Age.

*Streaming the Formula 1 Rivalry: Sport and the Media in the Platform Age.*
New Book published earlier this year co -authored with Richard Haynes

Empirically grounded new research concerned with political economy, 
representations and audience reception
https://www.peterlang.com/document/1376330 
<https://www.peterlang.com/document/1376330>

Taking the global sport of Formula 1 (F1) motor racing as a sustained 
case study,/ Streaming the Formula 1 Rivalry/ examines how the 
relationship between the sport and the media has evolved in this new 
digital environment. Starting with a map of the political economy of F1 
and its complex commercial relationship with sponsors, investors, and 
the media, shows how new media owners have aimed to use social and 
digital media strategies to deepen the global reach of a television 
sport previously thought of by many as in decline.
Drawing on original interviews with key stakeholders across the media 
and sports industry, including journalists, broadcasters, and those 
working within F1, this book places the sport within its broader 
historical context, identifying the central role that the media, 
particularly television has played in its history, structure, and 
governance. This book also explores the range of media representations 
and key narratives that the sport offers and how its relationship with 
other television genres, such as the Netflix series Drive to Survive is 
impacting the nature of the sport and its audience. As sport enters a 
new age of digital engagement, this investigation of the intense 
relationship between F1 and the creative industries shows us not just 
how the media are changing, but also that what we understand by the term 
"sport" is also being altered.

This is a penetrating case-study of media-sport relations in the context 
of major technical, cultural, and economic change. Drawing on a wide 
range of sources, Boyle and Haynes offer a hugely informative but also 
enjoyable account of the challenges and the opportunities surrounding 
Formula 1 as it undergoes inter-related shift s in the terms of its 
organization and in the scale and character of its media visibility. The 
authors get ‘inside’ their topic with clarity and depth.
—* John Corner, Professor of Communications, University of Leeds*

Formula 1 has witnessed a huge transformation in recent years. Streaming 
the Formula 1 Rivalry successfully unpicks the way in which the changing 
global media landscape has both shaped and communicated the sport’s 
growth. Whether through the Netflix Effect or social media’s ability to 
turn any fan into a pundit, influencer or content creator, this book 
explores the complex factors impacting the way in which the narratives 
and storylines around Formula 1 are built. Streaming the Formula 1 
Rivalry makes essential reading for any student of global sports media 
or Formula 1. Uniquely, it explains the media revolution which has taken 
place in one of world most sophisticated sporting competitions.
— *Mark Gallagher, Formula 1 Executive and Managing Director, 
Performance Insights*

https://www.peterlang.com/document/1376330 
<https://www.peterlang.com/document/1376330>


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