[Commlist] CFP AI in the Media Industry_ IMMAA conference

*Call for Papers*

*2024 IMMAA Conference in Santiago, Chile*

*Oct 16-18, 2024, Universidad de los Andes- Chile*

**

*Deadline extended: August 15, 2024*

The International Media Management Academic Association (IMMAA) invites 
submissions of theoretical and empirical research papers and case 
studies on all aspects of media management for its 18th conference, Oct 
16-18, 2024, in Santiago de Chile. Hosted by Universidad de los 
Andes-Chile, the conference aims to bring together academics, senior and 
early career researchers, and professionals in all areas of media 
management, new media, economics, corporate communication and related 
fields. IMMAA strives to be a truly international association and 
accepts proposals in English and Spanish (the official and spoken 
language of the host country).

The Spanish version of this Call for Papers and related information 
are***available here* 
<https://urldefense.com/v3/__https:/r.email.casadaarvore.website/mk/cl/f/sh/7nVU1aA2nfuMRxURMlAniY27L7BSO8p/4JJrpyiPQUS3__;!!Dq0X2DkFhyF93HkjWTBQKhk!T0iVFmlXD57_ys3VJEEYD4rmDcvxwpYYY0hwi9OmI5K7bSE-wNvZG_Kg2aGxjWVXhjBrgXXoq7p6xo31Av-0ACsvWYfWeA$>.

The 2024 IMMAA conference theme is /Irruption of Artificial Intelligence 
(AI): New Challenges and Opportunities for the Media Industry.///

In recent years, the irruption of Artificial Intelligence (AI) has been 
a cross-cutting theme in most industries and the media has been no 
exception. Academic research has approached this topic from different 
perspectives: technological, management, financial, editorial, ethical, 
and creative.

The call of this conference is to present papers that aim to answer the 
following questions:

  * How to apply AI to improve the management of journalistic or
    entertainment products?
  * How to use AI tools to better connect with audiences?
  * How do newsrooms use AI to capture attention, create interactivity
    or generate engagement?
  * How does AI enable effectiveness in the newsroom?
  * How can fake news be countered?
  * How does AI improve storytelling?
  * What are the ethical challenges of adopting this AI technology?
  * What are the legal challenges in using audience data?

We also welcome topics that engage with the following topics but are not 
limited to:

  * Business models for media and digital media
  * Monetization strategies for content
  * Audience engagement and measurement
  * Social media and its impact on traditional media
  * New news products in Social Media
  * The role of data and analytics in media decision-making
  * Media regulation in the digital age
  * The future of media and entertainment industries
  * Innovation, media entrepreneurship, and start-ups
  * Research and renewed methodological approaches to study and teach
    media management

Submissions of extended abstracts should be at most seven pages or 2000 
words (double space, font 12). The empirical papers should include the 
research objective and a summary of the conceptual framework, 
methodological approach, findings, discussion, and limitations.

Submissions of panel proposals should include a 300-word purpose of the 
panel, abstracts of 300 words for each presentation, and a 100-word 
short bio of each panelist and the panel organizer/chair.

All submissions will be subject to a double peer-review process. The 
best conference papers will be invited for publication.


All submissions should be sent to *(immaa.chile2024 /at/ uandes.cl)* 
<mailto:(immaa.chile2024 /at/ uandes.cl)?subject=Call%20for%20Papers> or 
*(fcom /at/ uandes.cl)* <mailto:(fcom /at/ uandes.cl)?subject=Call%20for%20Papers>.

For more information, visit
https://immaa.org/2024-immaa-conference-in-santiago-chile/


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