Archive for 2024

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[Commlist] CFP: Panel on Public Diplomacy, Cities and Sustainability | #DigitAll2024

Thu Jul 11 05:39:28 GMT 2024




*Subject: Panel on Public Diplomacy, Cities and Sustainability | #DigitAll2024* Registration for the *#DigitAll2024* Congress is now open! Additionally, you can submit your complete text, which will be edited by McGraw Hill, until *September 10th*. The congress will be held in a hybrid format on November 14th and 15th, 2024 at Universidad Nebrija (Madrid, Spain). The organization is also supported by the Universitat Politècnica de València, the Universidad de Castilla-La Mancha, and Brandingverse. You can find all the information at this link: _https://congresodigit-all.es/ <https://congresodigit-all.es/>_ We would like to introduce you to this interesting communication panel on public diplomacy, cities, and sustainability, coordinated by Pablo Gómez Iniesta (Universidad de Castilla-La Mancha) and Adriana Amado (Universidad Camilo José Cela). The communications for this panel will be conducted online.
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Public diplomacy is related to the management of international political communication and aims for an entity or country to generate influence on the foreign public to make it more attractive and improve its image. The activity of public diplomacy corresponds to the exercise of soft power and is based on action and foreign policy interests that seek a change in perception about a specific territory or actor. Thus, it seeks to increase investments, demand for goods and services, or a greater interest in learning about its culture or politics. Public communication strategy, educational programs, information, and entertainment play a fundamental role and measure the impact of public diplomacy. The current global reality is more open and oriented towards a context of disintermediation and digitalization, incorporating more actors and relevant voices in the public debate. Public diplomacy is not exclusive to the activity of a state and hybridizes its condition between the public and private sectors. In this sense, cities have emerged as significant actors in the international sphere with increasing power and participation, aspiring to be global due to their ability to gather population, generate economic activity, and influence decisions on public policies. Global cities aim to impact global issues such as information technologies, tourism, public health, or environmental management. The 2030 Agenda and the Sustainable Development Goals represent an important framework in which some of the main public policies currently promoted and implemented in global cities are found. Communicating these actions is a fundamental exercise for the public diplomacy activities of cities and demonstrates the growing value of cities as communicative agents. Main research lines:
New actions and languages in the exercise of public diplomacy.
Axes of power, actors, and new forms of discourse in the international sphere.
Public diplomacy and sustainability.
The value of the city as a communicative agent.
Communication of sustainability in global cities.
Place branding and city branding.
Corporate communication, social responsibility, and influence on citizenship. Panel contact: (_pablo.gomeziniesta /at/ uclm.es) <mailto:(pablo.gomeziniesta /at/ uclm.es)>_


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