[Commlist] CFP: Panel on Public Diplomacy, Cities and Sustainability | #DigitAll2024

*Subject: Panel on Public Diplomacy, Cities and Sustainability | 
#DigitAll2024*
Registration for the *#DigitAll2024* Congress is now open! Additionally, 
you can submit your complete text, which will be edited by McGraw Hill, 
until *September 10th*.
The congress will be held in a hybrid format on November 14th and 15th, 
2024 at Universidad Nebrija (Madrid, Spain). The organization is also 
supported by the Universitat Politècnica de València, the Universidad de 
Castilla-La Mancha, and Brandingverse.
You can find all the information at this link: 
_https://congresodigit-all.es/ <https://congresodigit-all.es/>_
We would like to introduce you to this interesting communication panel 
on public diplomacy, cities, and sustainability, coordinated by Pablo 
Gómez Iniesta (Universidad de Castilla-La Mancha) and Adriana Amado 
(Universidad Camilo José Cela). The communications for this panel will 
be conducted online.
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Public diplomacy is related to the management of international political 
communication and aims for an entity or country to generate influence on 
the foreign public to make it more attractive and improve its image. The 
activity of public diplomacy corresponds to the exercise of soft power 
and is based on action and foreign policy interests that seek a change 
in perception about a specific territory or actor. Thus, it seeks to 
increase investments, demand for goods and services, or a greater 
interest in learning about its culture or politics. Public communication 
strategy, educational programs, information, and entertainment play a 
fundamental role and measure the impact of public diplomacy.
The current global reality is more open and oriented towards a context 
of disintermediation and digitalization, incorporating more actors and 
relevant voices in the public debate. Public diplomacy is not exclusive 
to the activity of a state and hybridizes its condition between the 
public and private sectors. In this sense, cities have emerged as 
significant actors in the international sphere with increasing power and 
participation, aspiring to be global due to their ability to gather 
population, generate economic activity, and influence decisions on 
public policies. Global cities aim to impact global issues such as 
information technologies, tourism, public health, or environmental 
management.
The 2030 Agenda and the Sustainable Development Goals represent an 
important framework in which some of the main public policies currently 
promoted and implemented in global cities are found. Communicating these 
actions is a fundamental exercise for the public diplomacy activities of 
cities and demonstrates the growing value of cities as communicative 
agents. Main research lines:
New actions and languages in the exercise of public diplomacy.
Axes of power, actors, and new forms of discourse in the international 
sphere.
Public diplomacy and sustainability.
The value of the city as a communicative agent.
Communication of sustainability in global cities.
Place branding and city branding.
Corporate communication, social responsibility, and influence on 
citizenship.
Panel contact: (_pablo.gomeziniesta /at/ uclm.es) 
<mailto:(pablo.gomeziniesta /at/ uclm.es)>_


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