[Commlist] FACTUM25 Fashion Communication: between tradition and future digital developments

Conference call for papers

*FACTUM25 Fashion Communication: between tradition and future digital 
developments *

Stockholm University, Sweden

25-27 June 2025

www.digitalfashion.ch/factum25 <http://www.digitalfashion.ch/factum25>

*Conference Chair*

Paula von Wachenfeldt, Stockholm University, Fashion Studies (Sweden)

*Conference Co-Chairs*

Lorenzo Cantoni, USI – Università della Svizzera italiana (Lugano, 
Switzerland)

Nadzeya Sabatini, Gdańsk University of Technology (Gdansk, Poland) & USI 
– Università della Svizzera italiana (Lugano, Switzerland)

Teresa Sádaba, ISEM Fashion Business School, University of Navarra 
(Madrid, Spain)

*The Conference*

Hosted by Fashion Studies, Department of Media Studies at Stockholm 
University, the Conference “FACTUM25 Fashion communication: between 
tradition and future digital developments” is a major academic event. It 
aims to promote theoretical and empirical interdisciplinary work on how 
various communication practices impact on the fashion industry and on 
societal fashion-related practices and values. Scholarly work on media 
in its broad term, sustainability, luxury brands and visual and written 
communication are particularly welcome. The conference is an arena for 
the latest studies that seek to understand traditional practices and 
novel digital development within the fashion and luxury industry and how 
these may affect consumers and societies.

FACTUM25 conference is the fourth event in the series of conferences on 
fashion communication and will be organized by Fashion Studies, 
Department of media studies at Stockholm University.

The third event, FACTUM23, was held at the University of Pisa in 
collaboration with Museo della Grafica and the Pisa municipality. The 
second event, FACTUM 21 took place in Pamplona (Spain) and was hosted by 
the University of Navarra and the ISEM Fashion Business School. The 
first one within this series was held in 2019 in Ascona (Switzerland) 
and it was organized by USI – Università della Svizzera italiana.

All conferences had their proceedings published by Springer:

  * 2019: https://link.springer.com/book/10.1007/978-3-030-15436-3
    <https://link.springer.com/book/10.1007/978-3-030-15436-3>
  * 2021: https://link.springer.com/book/10.1007/978-3-030-81321-5
    <https://link.springer.com/book/10.1007/978-3-030-81321-5>
  * 2023: https://link.springer.com/book/10.1007/978-3-031-38541-4
    <https://link.springer.com/book/10.1007/978-3-031-38541-4>

Hereafter the main goals of the Conference:

  * to consolidate Fashion Communication as an academic field
  * to establish and consolidate an international and interdisciplinary
    network of scholars in the field of Fashion Communication
  * to share methodological approaches
  * to expand the dialogue between communication studies, heritage
    studies, and Fashion-related disciplines
  * to support junior researchers

*Topics of interest*

The major topics of interest focus on communication aspects in the 
Fashion domain. They include

but are not limited to:

  * Communication of sustainability and ethical issues in fashion
  * Corporate communication in the fashion domain
  * Digital fashion communication (e.g. digital media channels,
    blogging, User Generated Contents, online reputation, NFT)
  * Fashion brands and communication with consumers
  * Fashion communication in the retail environment
  * Fashion shows and fashion films as a communication object
  * Gamification in fashion
  * Historical perspective on fashion communication
  * Intangible Cultural Heritage dimension of fashion
  * Intercultural Communication in Fashion
  * Luxury brands and media
  * Luxury and sustainability
  * Media in fashion
  * Relationships between fashion, sport, and tourism
  * Visual communication in fashion
  * Visual communication in fashion, sport, and tourism

*Paper formats and submissions*

  * /Full Papers/: presenting a major original contribution, up to 12
    pages in length.
  * /Research Notes/: presenting an in-progress research (e.g.: by a PhD
    candidate), up to 6 pages in length.

All types of research are invited for the application, including 
empirical/case studies, evaluation/impact studies, assessments, etc. 
Theory development: adaptations of existing theoretical frameworks to 
better explain how communication formats work in the fashion domain, and 
measurement issues of the new formats of fashion communication are 
especially invited.

All contributions should be innovative and should advance the knowledge 
base of related fields.

All papers should be formatted according to the provided template, 
available online, at www.digitalfashion.ch/factum25 
<http://www.digitalfashion.ch/factum25>

Submit your paper here: https://easychair.org/conferences/?conf=factum25 
<https://easychair.org/conferences/?conf=factum25>

All papers will be double-blind peer-reviewed by experienced researchers 
who are members of the scientific review committee. To ensure 
blind-review process, please, keep your submission anonymous. Final 
acceptance will depend on whether the author(s) can adequately address 
review comments to the satisfaction of the reviewers.

*Conference proceedings*

Accepted papers will be published in an *Open Access Proceedings volume 
by Springer*.

The conference proceedings will be *indexed by Scopus*.

*Key dates*

Papers are required no later than *2 December 2024*

Notification of acceptance will be provided by *3 February 2025*

Final papers should be submitted by *3 March 2025*

*Location and venue*

The Conference will take place at the Department of media 
studies/Fashion Studies at Stockholm University, Karlavägen 104, Stockholm.

For further inquiries, please, contact:

Associate Professor Paula von Wachenfeldt
Fashion Studies
(Paula.von.wachenfeldt /at/ ims.su.se) <mailto:(Paula.von.wachenfeldt /at/ ims.su.se)>

*/or/*

PhD student Paulina Rydén
Fashion Studies
(Paulina.ryden /at/ ims.su.se) <mailto:(Paulina.ryden /at/ ims.su.se)>

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