[Commlist] New book: Talking Back to the West

Bilge Yesil is happy to share the news of my book Talking Back to the 
West: How Turkey Uses Counter-Hegemony to Reshape the Global 
Communication Order <https://www.press.uillinois.edu/books/?id=p087998>.

Abstract:
Turkey’s global communication apparatus has expanded remarkably since 
the 2010s under the rule of the AKP (Justice and Development Party). In 
/Talking Back to the West/, Bilge Yesil analyzes the state-run and 
pro-AKP commercial entities that disseminate a vast array of 
English-language media content—including news, documentaries, and 
television series. Yesil considers Turkey’s foreign policy as one of the 
drivers of its external-facing communicative activities but goes beyond 
the typical public diplomacy and soft power frameworks. Instead, she 
unravels the underlying historical and sociocultural vestiges, 
demonstrating how various arms of this global apparatus instrumentalize 
Muslim identity politics and a civilizational discourse to discredit the 
West and position Turkey as a rising power. Although the AKP’s 
communication emissaries claim to be decolonizing the West-dominated 
international order and advocating for the Global South, Yesil argues 
that their mobilization of counter-hegemony is transactional, selective, 
and exclusionary. As such, /Talking Back to the West/ provides critical 
insights into the politics of Muslim victimhood, the essentialization of 
East-West binaries, and the obfuscation of facts with identitarian 
narratives.

If you’re interested in purchasing the book, you can use the promo code 
*S24UIP* at the _University of Illinois Press 
<http://www.press.uillinois.edu/>_ website and receive a 30% discount.

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