[Commlist] New book: The New Screen Ecology in India

New book:
The New Screen Ecology in India

New Screen Ecology in India is an open access book that provides an in 
depth exploration of the digital transformation of the Indian media 
industries.

Smith Mehta’s debut book makes a persuasive case for a theoretical 
framework that acknowledges complex interdependencies and informalities 
in a broader network of digital infrastructures, rather than a siloed, 
single sector, or cohort of creators. Through first-hand research with 
creators, platform and portal executives, and intermediaries such as 
talent agents and multi-channel networks, Mehta develops the concept of 
the 'new screen ecology' that accommodates both platforms and ‘portals’ 
(Amanda Lotz’s name for internet-distributed television, or IDTV) as 
sites of study. The book builds on the historical formal-informal 
dynamics of the Indian film and television industries to highlight the 
top-down and bottom-up creator and content-based linkages between 
creators, streaming services and intermediaries. By interrogating the 
production practices of 13 different platforms and portals, including 
Hotstar, Netflix, YouTube, and Amazon Prime Video, the book makes a 
significant contributions to the understanding of digital transformation 
of Indian media industries, whether be his focus on creator labor, 
intersectional analysis of gendered digital production cultures, focus 
on intermediary work or the political, social and cultural significance 
of non-mainstream Indian language creations such as Marathi and Bengali 
to the Indian new screen ecology.

A free copy to the book can be accessed here: 
https://www.bloomsburycollections.com/monograph?docid=b-9781839025693

About the Author:  Smith Mehta is Assistant Professor in the Center for 
Media and Journalism Studies at University of Groningen, Netherlands. He 
holds a Doctor of Philosophy in Creative Industries (2021) from the 
Queensland University of Technology, Australia. He is a critical media 
industries scholar, having published on issues related to creative 
labor, digital distribution, and cultural economy in leading journals 
including such as Media, Culture and Society, Television and New Media, 
and International Journal of Cultural Studies.' Smith has previously 
worked in Viacom18 Media Pvt. Ltd as a content producer.

Please see the table of contents of the book below:

Front matter
1. Studying the Indian New Screen Ecology
1–24
2. New Screen Ecology Narratives about Television
25–42
3. Mapping the Key Platforms and Portals
43–60
4. Indian Online Creator Culture
61–82
5. Regional and Localizing Online Content Practices
83–98
6. The Role of Intermediaries
99–118
7. Conclusion
119–134

    Back matter
        References
        137–162
        Index
        163–170
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