[Commlist] new book: Feminist Fandom: Media Fandom, Digital Feminisms, and Tumblr

Briony Hannell is delighted to announce that my book, Feminist Fandom 
<https://www.bloomsbury.com/uk/feminist-fandom-9798765101803/>, is out now!


Feminist Fandom: Media Fandom, Digital Feminisms, and Tumblr (Bloomsbury 
Academic, 2024)


Adopting an interdisciplinary theoretical framework, bringing together 
media and communications, feminist cultural studies, sociology, internet 
studies, and fan studies, Hannell locates media fandom at the 
intersection of the multi-directional and co-constitutive relationship 
between popular feminisms, popular culture, and participatory networked 
digital cultures. Using a layered methodological approach comprising 
participant observation, surveys and interviews, Feminist 
Fandomconstructs a multifaceted ethnographic account of how feminist 
identities are constructed, lived, and felt through digital fannish 
spaces on the microblogging and social networking platform Tumblr.


Feminist Fandomcaptures the richness and diversity of young people’s 
creative engagement with the competing meanings and representations of 
digital feminism, locating Tumblr as a fruitful site for young people to 
engage in interest-based feminist activism, community building, and 
knowledge sharing. The experiences of over 300 feminist fans captured 
throughout the book speak to how broader shifts within feminist 
practice, theory, and activism over the past decade have shaped and 
informed the social and cultural practices of media fandom, while also 
complicating utopian framings of these practices to reveal the 
contradictory and ambivalent processes of inclusion and exclusion at 
work within them.


Please consider requesting a copy via your university library. You can 
also use the following discount codes to save 35% on Feminist Fandom via 
Bloomsbury Academic: bloomsbury.com/9798765101803 
<https://www.bloomsbury.com/uk/feminist-fandom-9798765101803/>


UK and EU Customers: GLR TW2UK

USA: GLR BD8US

Canada: GLR BD8CA


I hope you read it, discuss it, and consider teaching with it. It would 
be suitable for modules exploring, for example: gender, race, and 
sexuality; digital identities and cultures; (digital) media and 
communications; contemporary feminism; media fans, audiences, and 
reception; and more! Don’t hesitate to contact me if you’d like to 
discuss Feminist Fandomand/or any other opportunities to engage with my 
research further.


Feminist Fandom book cover. Featuring a DIY, feminine, collage aesthetic.


—

Reviews of Feminist Fandom

“While the pedagogical value of digitally-mediated fandoms is often 
asserted, here Briony Hannell critically engages with the complexities 
and contradictions of how a feminist pedagogy functions in online fan 
spaces. Through its exploration of a range of practices and debates from 
reflexive un/learning to “SJW fatigue” in these communities, this book 
complicates exclusively celebratory claims about fandom’s links to 
rising feminist consciousness. While Hannell’s arguments are deeply 
attuned to the socio-technical features of Tumblr, her sophisticated 
theoretical, methodological and analytic approach is an exemplar of 
critical and nuanced digital feminist media analysis that makes this 
book a must-read in the field.”

— Alison Harvey, author of Feminist Media Studies (2019) and Associate 
Professor of Communications, York University, Canada

“Fandom as a pathway to feminism is understudied, yet after reading 
Feminist Fandom, the two seem inseparable. This book offers a compelling 
account of the intersection of digital cultures, feminisms and popular 
culture. As such, it is recommended reading for scholars in 
participatory culture, audience studies, gender studies, feminist 
studies and fandom studies. This is a book about the power of stories, 
the importance of Tumblr as a platform of first-person narration and the 
centrality of storytelling for social movements and their reinvention.”

— Katrin Tiidenberg, co-author of tumblr (2021) and Professor of 
Participatory Culture, Tallinn University, Estonia

“Feminist Fandom is a rich, qualitative study of Tumblr as a site for 
social justice. It’s a deep dive into fandom and audience creativity. 
With its insights on feminist user cultures and pedagogies, Feminist 
Fandom explains why and how online platforms act as a space for identity 
construction and activism.”

— Nicolle Lamerichs, author of Productive Fandom: Intermediality and 
Affective Reception in Fan Cultures (2018) and Senior Lecturer in 
Creative Business, HU University of Applied Sciences, The Netherlands


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