Archive for December 2024

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[Commlist] Canada's Network Media Economy: Growth, Concentration and Upheaval, 1984-2023 published

Fri Dec 13 12:46:16 GMT 2024





Under the auspices of the Global Media & Internet Concentration Project <https://gmicp.org/> the 2024 edition of "/*Canada's Network Media Economy: Growth, Concentration and Upheaval, 1984-2023*/" is released today.

For the first time, this report condenses the usual two volume series into a single version and can be accessed here <https://gmicp.org/canadas-network-media-economy-growth-concentration-and-upheaval-2019-2023/>.It surveys recent growth, concentration and policy developments across what we call the network media industries in Canada and was prepared and written by: Prof. Dwayne Winseck, Media & Communication Studies, Carleton University and Director of the GMICP.

Select insights from this year's report include:

·Total revenue in Canada's network media economy reached $108 billion in 2023, marking a near 17% rise since 2019.

·       The telecoms and internet access markets still cut the biggest figure in the network media industries, with revenue of $68.8 billion last year versus that of $27 billion for digital media

·Within that expanding economy, the single largest actor - accounting for 23% of total revenue - remains BCE; consolidating its century-long run in that role.

·Meanwhile, Rogers' blockbuster takeover of Shaw Communications propelled it into second place with revenue of $20.2 billion and 18.7% market share. Combined, BCE and Rogers account for over two-fifths of the network media industries in Canada—more than double that of the big tech conglomerates, streamers and U.S. and international media firms' stake in Canada combined.

·Big tech (e.g. Alphabet, Amazon, Apple, Meta), streaming media (Netflix, Spotify, Crave), and the marquee brand digital media extensions of U.S. and international media companies as well as games developers and distributors have surged in the last decade, reaching total revenue last year of $20.4 billion. This constituted an 18.9% share of network media industries’ revenue.

·Just three multinational tech conglomerates control 89% of the online advertising market in Canada

·Netflix continues to be the biggest paid online video service in Canada but its share of the market has slid from half in 2019 to 37.4% in 2023 (29.5% if we include video sharing platforms like YouTube). It accounts for about one-quarter of subscribers, followed by Amazon Prime Video.

·Investment in film and TV production surged to $11.7 billion.

·Legacy broadcasting and publishing sectors remain imperilled, with the loss of 1,500 full-time journalism jobs suggesting the crisis in the sector is real

·Digital and traditional content media combined account for a little under 40% of the total network media economy

·Complex dynamics between domestic telecoms, streaming giants and big tech suggest the advent of a new formation we call 'Convergence 2.0'

·Finally, alongside a clear-eyed analysis of the Online News and Online Streaming Acts, we suggest policy proposals of our own

This Canada report follows editions we have published in the last few months on the state of media and internet concentration in Mexico, India, China, the United States, France and South Korea. Others will be out soon - including Portugal and Spain later this month - with the end goal a library of regularly updated reports for all of the nearly 40 countries that make up the GMICP.

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